Analytics

At 3XE

5(ish) Lessons From Analytics• Knowing Your Data• Visualisation• What’s a Customer Worth?• Mind Reading• Kickin’ back

‘All Website Data!’

WTF

• External/Internal Traffic• Lower Case URLs

www.wolfgangdigital.com/blog/top-seo-tips

www.wolfgangdigital.com/blog/top-SEO-tips

• External/Internal Traffic• Lower Case URLs• Device• Filtering out Spam/Bots

Why?

• Google Analytics is a liar (sometimes)

Bounce Rate (bouns rāt), n., pl. -tes

1. The percentage of single-page sessions (i.e. sessions in which the

person left your site from the entrance page without interacting with

the page).

5(ish) Lessons From Analytics• Knowing Your Data

• Visualisation• What’s a Customer Worth? • Mind Reading• Kickin’ back

How are my channels doing?

Acquisition > Overview

Acquisition > All Traffic > Channels

Acquisition > All Traffic > Source/Medium

Acquisition > All Traffic > Treemaps

Primary Secondary

Conversions > Multi-Channel Funnels > Top Conversion Paths

Conversions > Multi-Channel Funnels > Assisted Conversions

5(ish) Lessons From Analytics• Knowing Your Data• Visualisation

• What’s a Customer Worth?• Mind Reading• Kickin’ back

+35%

5(ish) Lessons From Analytics• Knowing Your Data• Visualisation• What’s A Customer Worth

• Mind Reading• Kickin’ back

Site Search

com/?s=search+term

Behavior > Site Search > Search Terms

5(ish) Lessons From Analytics• Knowing Your Data• Visualisation• What’s A Customer Worth• Mind Reading

• Kickin’ back

cpc

Key Takeaways

• Look at the data that matters

• Know how your channels work• Understand what visitors expect• Don’t take any unnecessary risks

http://bit.ly/1PSaJ6g