5 Marketing Lessons That Can Be Learned From

• It is much better to follow in the footsteps of the rebels and have a fleet of smaller promotions that all support each other.

• Sure, being experimental is one thing but the building of the Death Star in the marketing world is pretty much showing all your cards at once without anything to really back it up.

1.Death Stars Are Surprisingly Flimsy

• Similarly to Lucas editing the original film so that Greedo shot first, if you've managed to engage your target audience in a way that defines your product or service, you need to respect that engagement and never alter it later in your marketing campaign.

• Instead you should build on those moments in order to create and sustain a loyal customer base.

2. Han Shot First

• A great surprise can work just as well in marketing. For example, Sony occasionally offers unannounced flash sales that last for 24 to 72 hours and greatly discount popular games. These sales inspire customers to make purchases and get them in the habit of checking PSN for games they are interested in owning.

• That being said, surprises can sometimes be pretty nasty so make sure to have some foundation in what your consumers will react to.

3. I Am Your Father

• If you are in marketing, take a cue from Star Wars. Audiences like great visuals. That being said, great visuals don't always mean the most expensive ones.

• Sometimes you can get a lot more from a lot less, you just have to be creative. For modern marketing that means engaging pictures, infographics, and videos rather than ewoks and blaster fire. Though, if you can justify sneaking a Star Wars clip into your content, it will probably pay off.

4. Nothing Beats Great Special Effects

• When it comes to marketing, memorable is often more important than logical. It is better to entertain and have some of your message get lost than to tell a story that nobody is interested in remembering in the first place.

• Even aside from conveying a sole message, as a marketer you should know that a logo can be worth a thousand words. Some of the biggest brands today are recognized not off their message, but off their logos as it is imprinted into our minds.

5.Ewoks, Ridiculous but Memorable

We hope you enjoyed our slides and gained a bit of insight.

For the full length, in depth version of this check out the original blog piece at

http://joinville.se/?p=8805

Or check us out at www.joinville.io for more marketing tips and tricks!