1.Media Relations Trends 5 ways to increase your reach andmedia coverage in 2013

2. Rebecca Lieb Digital Advertising & MediaAnalyst, The Altimeter Group Author of Content Marketing:Think Like a Publisher - How toUse Content to Market Onlineand in Social Media 3. Trends Visual Storytelling Be a resource for the media Brand Journalism Build a distribution network Make your online newsroom a collaborative content hub 4. Why these trends matter now Technology Lack of resources innewsrooms Public demand forfaster access tonews Desire to see andexperience the news 5. Visual information reigns supreme,from video to images toinfographics.Overwhelmingly, marketers plan toadd more video to contentmarketing initiatives, necessitatingincreased investment in bothtechnology and productionresources.Marketers confidence in andreliance on content marketing isbeginning to diminish their relianceon print and broadcast advertising,as well as public relations.Altimeter Group 6. Images Page views were 94% higherfor pages with visual contentthan pages that onlycontained text (Skyword) 44% are more likely to engagewith brands if they postpictures than any other media(ROI Research) 63% regard the quality of aproducts image is moreimportant than product-specific information 53% satgood images are moreimportant than reviews (MDG) 7. Instagram/TwitterInstagram has disabled Twitter appears poisedphoto integration with to take on InstagramTwitter. As a result,directly by offering setsphotos are no longer of photo filters throughappearing in Tweets or its mobile apps,user photo galleries.according to a report in The New York Times 8. Video Over 80% of media website use video Most dont have video production capabilities 9. Video 10. What kind of content could weoffer that would be interesting,inspiring and entertainingenough to attract the peoplewere looking for? 11. Results The people we wanted to talk to became members; theyopted in; they read. Social media, which we started toemploy in 2008, offered new opportunities to expand ourbranded media in ways that facilitated a new type ofcustomer relationship.Ilana Rabinowitz, VP Marketing Lion Brand yarns. When they announce a new product in the newsletter, people goto thousands of stores nationwide that sell Lion Brand yarns andask for it. When they opened their retail showplace in New York City todisplay their products they promoted the event in their ownmedia. The day it opened there were 50 people standing in linewaiting for the doors to open. 12. Results Seen by 4 million adults Awareness of the brand increasedby 54% Consideration of the Prius whenpurchasing a vehicle jumped from5th to 1st position. 13. More than one audience Journalists Bloggers Influencers Evangelists Interested public 14. Journalists Make a media list Muckrack JournalistTweets Follow them Retweet them Read their work Comment on their blogs and articles 15. Bloggers Find the right bloggers Look at their influence scores as a starting point Kred, Klout, Peer Index Read their blogs Comment Find them on twitter and follow them Retweet them and engage with them there 16. Build a Network of Influencers Relevant to your space They have afollowing/audience They trust your content They would share yourcontent Create a list of like-minded people whowant to support eachother 17. News Feeds 18. Paid syndication 19. Newsroom Checklist A simple, easy-to-use content management system, so you can add items without the need for IT or a webmaster A custom URL - news.yourcompany.com Brand consistency in design, look and feel Ability to categorize content by topic or subject 20. Newsroom Checklist News feeds on all news categories Easy, one-click feed subscription Ability to subscribe to the feeds by email, if preferred Your logo displays in the feed content 21. Newsroom Checklist Ability to post news in either traditional format orsocial media release format (categories and tags) Image gallery Video gallery Embed codes for all visual material 22. Newsroom Checklist Automatically add multimedia content from the galleries to a release or news item PDFs Word documents Slide Decks Infographics Web page 23. Newsroom Checklist Press contacts Company Info pages Executive bios Experts database with bios and videos 24. Newsroom Checklist Easy one-click sharingicons for Facebook, Twitter,Pinterest, Google+ andStumbleUpon Share This feature with alist of all socialbookmarking sites Prepopulated sharingmessages with a link 25. Newsroom Checklist Displays corporate blog posts Displays company Twitter feed 26. Newsroom Checklist Add tags to all content A tag cloud thathighlights your focus ofcontent and acts as asearch function A custom Google searchon the newsroom andother owned websites orblogs 27. Newsroom Checklist Connections to all social media content Able to add new social accounts quickly and easily 28. Newsroom ChecklistHas a "dark" section ofthe newsroom that canbe activated in case ofemergency or crisis 29. Dashboard 30. Questions?@sallyfalkowsally@press-feed.com@lieblinkrebecca@altimetergroup.com