5 methods of persuasion in advertising
DESCRIPTION
Even though you may have a good product or may be providing excellent service, you may lose out to competition if you are not using these 5 methods of persuasion in advertising.TRANSCRIPT
5 Methods Of Persuasion In Advertising
Michael Leehttp://www.20daypersuasion.com/secrets.htm
Today, we live in a commercial-filled society. That's why the
attempt to sell one’s products and services is becoming
more difficult because there is competition everywhere.
Even though you may have a good product or may be providing
excellent service, you may lose out to competition if you are not
using advertising to your advantage. In order to make the best use of your promotions, it is
necessary to know about the effective methods of persuasion
in advertising.
Here are a few tips that you can use when you are planning to
market your products.
1) Use Humor.
One of the most commonly used methods of persuasion in
advertising is the use of humor. Tickling the funny bone of your
target audience can be very powerful.
When you make a funny ad, potential customers may want to watch or hear the commercial time and again, because it makes them
laugh. When they go to make a purchase, your brand will be on top
of their mind, because of the positive feelings that are associated with the commercial of your brand.
The other advantage of the use of humour is that you can actually get away with disclosing limited information about your product.
2) Evoke Positive Emotions.
Evoking positive emotions is often the chief aim of most
advertisements. A commercial that tugs at the heart and brings out a feeling of joy,
warmth or even sadness can leave a lasting impression on
the mind of the consumer.
3) Get A Famous And/Or Respected Endorser.
Another technique used quite commonly by advertisers is the use of a celebrity. When you get
a celebrity to endorse your product, consumers tend to
transfer their feelings for the celebrity onto your brand.
If a consumer admires or respects the celebrity who is endorsing your
brand, it is quite likely they will turn faithful towards your brand.
4) Use the Bandwagon Method.
Using this method of persuasion in advertising, you get consumers to
believe that they should buy or use a particular product or a
brand, because all the other folks are using it and they should do
the same in order to fit in.
Humans are social animals and always have an inherent need
to be a part of a larger group of society. So get your prospects to believe that people around them are using your product
and are satisfied with it.
5) Use Product Comparison in Advertising.
In this form of promotion, a product in the same category or
peer group is highlighted (although indirectly) and
consumers are led to believe that the product being compared is actually inferior than the one
that is being promoted.
This technique, however, can sometimes get detrimental and
can evolve into a turf war between two rival groups. So
proceed at your own risk.
Overall, advertising these days is a necessary tool for promotion. In whatever methods of persuasion
you use in advertising, it is important to get your message
across for your product or service to sell. You need to decide which
method works best for you!
Presentation By:Michael Lee
Persuasion Expert and Authorhttp://www.20daypersuasion.com/secrets.htm