5 mistakes of business blogging
DESCRIPTION
This presentation clearly outlines the five mistakes people make when writing business blogs. It also tells you how to avoid those mistakes so that your blog reaches the most search traffic. It also gives examples of what blogs with good content look like and how to appeal to the searcher.TRANSCRIPT
Top 5 Missed Opportunities of Business Blogging
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Missed Opportunity #1 Search Engine Optimization
Blogging For Search
Don’t Fight It:
“Organic Search Traffic is the most critical metric I track.”
Kelly Feller Social Media Manager - Intel
“By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page.
SEO Expert: Steven Bradley
Missed Opportunity # 2
Blog Titles
Missed Opportunity # 2
Blog Titles
Missed Opportunity # 3
The Language of the Customer
“Burn the thesaurus. Think about the words that people use to find you.”
“Then, as a revolutionary new internet marketing strategy, actually write those words in your copy.
You'll get more traffic.
You'll get more sales/leads/whatever. “Ian Lurie: Conversation Marketing
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Keywords"Think about what people are going to type...and talk about that"
Matt Cutts: Google
3,000,000 Searches/ 200 Terms
Missed Opportunity # 4
Content Volume
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Recency/Frequency
Measure the Competition
VS.
Symbol of CEOExcess Someone Like Me
…….(The) most credible source of information about a company is now “a person like me,” which has risen dramatically to surpass doctors and academic experts for the first time
7th Annual Edelman Trust Barometer
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Ask For Customer Content
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Missed Opportunity # 5
Call To Action
Questions & Answers