5 mobile trends that will drive recruitment & employee engagement in 2015
DESCRIPTION
By the end of 2014, it's expected that smartphones will overtake desktop as the primary device for browsing the web. 68% of consumers' smartphone use happens at home. It's a changing world for mobile. In this webinar, JWT INSIDE and CASA Miami will explore 5 mobile trends that will shape the future and look at their implications for recruitment and employee engagement. LEARN • How Sony used an app to help onboard employees quicker and easier • How unbundling your candidate experience might make things easier for you and your candidates • How responsive design can increase ROI and deliver an improved user experienceTRANSCRIPT
5 TRENDS THAT WILL DRIVE RECRUITMENT & ENGAGEMENT
IN 2015CASA MIAMI@JWTINSIDE | #INSIDEinsights
PRESENTING TODAY:
KAI YEN CTO JWT INSIDE
LORENZO VALLONE SVP/CTO CASA MIAMI
STEPHEN NEMETH EXPERIENCE PLANNER JWT INSIDE
EMILY FEARNLEY MARKETING ANALYST JWT INSIDE
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THE MOBILE LANDSCAPE
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“ 68% OF MOBILE DEVICE USAGE IS AT HOME.”
- HBR.ORG
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IF IT DOESN’T WORK ON MOBILE, IT DOESN’T WORK.
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TREND #1: RESPONSIVE DESIGN IS NO LONGER OPTIONAL
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• 1 BILLION+ MOBILE JOB SEARCHES
• REQUIRES CUSTOMIZED SOLUTIONS, NO MORE “OFF THE SHELF”
• ONLY 16% OF TOP CAREERS WEBSITES WERE MOBILE-FRIENDLY
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TREND #2: UNBUNDLING TAKES HOLD
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VALUE + SIMPLICITY = DELIGHT = USAGE
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TREND #3: APPS AS COMPLEMENTS
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CHALLENGES:• Develop an innovative experience for new
employees to understand the company policies, products, organizational structure, etc. both at the regional level as well as the local level
• Integrate and consolidate different sources of information-Static, video and Web content-from a regional and local perspective.
• Integrate a survey section to validate employee satisfaction for different time intervals
SOLUTION:• Interactive Tablet HR App for Android
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FUNCTIONALITY:• Multilanguage selection• Data capture through a username/password on the App’s
Intro Page • Content from static, video and web sources• Progress data• Surveys• Embedded Help Screen
BENEFITS:• An App Portal where the company can consolidate all of its
HR training Apps (modules)• A more interactive and immersive way to present training
content for new employees• A consolidated resource for all content relating to the on-
boarding process for new employees• A solution that enables the company to gather data and
results through employee satisfaction surveys
TREND #4: EXTENSIBILITY & APP LINKS
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APP LINKS
MOBILE ENGAGEMENT ADS
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RIGHT NOW, USERS HAVE TO
JUMP IN & OUT OF APPS TO PERFORM
SIMPLE TASKS
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APP EXTENSIONS ALLOW APPS TO “TALK” TO EACH OTHER
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TREND #5: PEOPLE WILL READ
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“ THE AVERAGE PAGE VISIT LASTS A LITTLE LESS THAN A MINUTE”
- NIELSEN NORMAL GROUP (2011)
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“ WHY I BOUGHT A HOUSE IN DETROIT FOR $500.”
- BUZZFEED
6,000 WORDS47% OF TRAFFIC FROM MOBILE
THE TRUTH: IT DEPENDS.
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WHY?• LITERARY CONTENT• EXPECTATIONS CHANGED
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MAKE IT WORK: ON SITE• SAVE FOR LATER• SET EXPECTATIONS• THINK CROSS-PLATFORM
RECAP: THE 5 TRENDS• RESPONSIVE IS NO LONGER OPTIONAL• UNBUNDLING TAKES HOLD• APPS AS COMPLEMENTS • EXTENSIBILITY & APP LINKS• PEOPLE WILL READ
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IDEAS• A PRIVATE MOBILE EXPERIENCE TO KEEP CANDIDATES WHO HAVE APPLIED ENGAGED THROUGH ADDITIONAL TESTIMONIALS, INSIDER INFO, AND A
CHANCE TO CONNECT WITH A PEER CURRENTLY IN THE ROLE.
• TURN YOUR EMPLOYEE NEWSLETTER INTO AN INTERACTIVE TABLET EXPERIENCE WITH POLLS, EMPLOYEE FEEDBACK, VIDEOS, AND ENGAGING STORIES.
• MAKE YOUR EMPLOYEE HANDBOOK USEFUL THROUGH AN APP WHICH ALLOWS FOR SIGNING UP FOR BENEFITS, AND KEEPS YOU UP TO DATE WITH PUSH NOTIFICATIONS DURING OPEN ENROLLMENT.
• CREATE A RECRUITMENT APP THAT ALLOWS YOU TO SKYPE WITH A RECRUITER, APPLY, AND PREPARE FOR YOUR INTERVIEW, ALL WITHIN THE APP.
• USING GEOLOCATION AND IBEACON TO ENGAGE CANDIDATES WHEREVER THEY ARE. CANDIDATES WALK INTO A RETAIL FACILITY AND ARE GREETED WITH CUSTOM MESSAGES FROM AN IBEACON ENABLED APP
• ONBOARDING APP EXPERIENCE THAT MORPHS INTO AN EMPLOYEE APP. IT EDUCATES AND INFORMS IN A HIGHLY BRANDED IMMERSIVE WAY.
• EMPLOYEE DISCOVERY APPS. UNLOCKING THE RESOURCES YOU HAVE IN YOUR COMPANY BY ENABLING EMPLOYEES TO FIND OTHER EMPLOYEES WITH SPECIFIC EXPERTISE AND TALENT QUICKLY, AT THEIR FINGERTIPS.
• APPS THAT LET EMPLOYEES SHARE PERSONAL ACHIEVEMENTS AND COMMUNITY PARTICIPATION. A MINI FACEBOOK, BUT COMPANY BRANDED AND CURATED.
LEARN MORE: THE INSIDE 5 ALL ATTENDEES WILL RECEIVE ADDITIONAL INFORMATION TO LEARN MORE ABOUT:
APPS YOU SHOULD CHECK OUT5 RESPONSIVE
SITES YOU SHOULD KNOW ABOUT 5 ARTICLES
YOU MUST READ TODAY5
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Q&A@JWTINSIDE | #INSIDEinsights
THANK YOUFor mobile experience tips, how-to guides and additional resources, contact:
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LORENZO [email protected] SVP/CTO | CASA MIAMI
KAI [email protected] CTO | JWT INSIDE