5 must haves for developing corporate social media strategy

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5 Must Haves for Developing Corporate Social Strategy Bob Hazlett OneHalfAmazing.com Saturday, March 7, 2009

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Five essential must haves and questions your organization must answer before developing your social media strategy.

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Page 1: 5 Must Haves for Developing Corporate Social Media Strategy

5 Must Haves for Developing Corporate Social Strategy

Bob Hazlett

OneHalfAmazing.comSaturday, March 7, 2009

Page 2: 5 Must Haves for Developing Corporate Social Media Strategy

Let’s C(h)at

About me / Answering tough questions

5 must have strategies / Hug it outSaturday, March 7, 2009

Page 3: 5 Must Haves for Developing Corporate Social Media Strategy

Before strategy, answer some questions

Saturday, March 7, 2009

Page 4: 5 Must Haves for Developing Corporate Social Media Strategy

Know thy audience

Saturday, March 7, 2009

Page 5: 5 Must Haves for Developing Corporate Social Media Strategy

What’s your

story?

Saturday, March 7, 2009

Page 6: 5 Must Haves for Developing Corporate Social Media Strategy

Prepare for negativity

Saturday, March 7, 2009

Page 7: 5 Must Haves for Developing Corporate Social Media Strategy

Measure Success

Saturday, March 7, 2009

Page 8: 5 Must Haves for Developing Corporate Social Media Strategy

Whose job is it?

Saturday, March 7, 2009

Page 9: 5 Must Haves for Developing Corporate Social Media Strategy

Strategy ¬ Tactics

Saturday, March 7, 2009

Page 10: 5 Must Haves for Developing Corporate Social Media Strategy

Saturday, March 7, 2009

Page 11: 5 Must Haves for Developing Corporate Social Media Strategy

1

Must know where you’re going

Saturday, March 7, 2009

Page 12: 5 Must Haves for Developing Corporate Social Media Strategy

2

Must engage in conversation

Saturday, March 7, 2009

Page 13: 5 Must Haves for Developing Corporate Social Media Strategy

3

Must monitor your brand

Saturday, March 7, 2009

Page 14: 5 Must Haves for Developing Corporate Social Media Strategy

4Must filter the

noise

Saturday, March 7, 2009

Page 15: 5 Must Haves for Developing Corporate Social Media Strategy

5

Must optimize offline and online

Saturday, March 7, 2009

Page 16: 5 Must Haves for Developing Corporate Social Media Strategy

Wow, that was a lot!

Saturday, March 7, 2009

Page 17: 5 Must Haves for Developing Corporate Social Media Strategy

• Hard Questions

• Map

• Engage

• Monitor

• Filter

• Optimize

Cheat Sheet

Saturday, March 7, 2009

Page 18: 5 Must Haves for Developing Corporate Social Media Strategy

Let’s Chat

Do you currently have a social strategy?

What speed bumps are/got in your way?

What did you learn?

How are you moving (planning) forward?

Saturday, March 7, 2009