5-pln-1050-gutman
TRANSCRIPT
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Personalizing Health by Trust-Sourcing InformationPhysicians Engaging with Patients in the Interactive Health conversation
Ron GutmanFounder & CEO
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What patients have
• 70% don’t have same-day access to doctors
• 51% want our doctors to know us and our health better
• 60% wish we had more time to talk to our doctors
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What’s left over
• Unmet need for access
• Unfulfilled desire for personal care
• Unanswered questions
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Where we go
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The result
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What’s missing?
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What’s missing?
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Why aren’t doctors online?
No online home for physicians
•“Health sites” = Media sites
•“Doctor sites” = Rating sites
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What if doctors interacted with patients in the online health conversation?
• Answering questions
• Offering tips
• Curating and Validating health information
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Patients would have
• Trust
• 24/7 Access
• Relevant information
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The New Era of Interactive Health
• Smartphones and tablets
• Data and cloud
• Interactive physicians
• Game dynamics
• Social conversation
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TrustedPersonal
Continuum of Care
FreeImmediate
Unlimited access
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How we get there
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Personalization
Personalization
GamificationVirtualization
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34 years old
Lives in Palo Alto,
CA
Two aunts had
diabetes
On husband’s health insuranc
e
Just found
out she’s pregnant
Weighs160 lbs.
Ran track in
college
Has two daughters 6 and 9
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Virtualization
VirtualizationPersonalization Gamification
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Gamification
Gamification
Personalization Virtualization
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• Faster access
• More information from the medical community
• Transparent consensus – doctors & users
• Better one-on-one relationships with physicians
• Personalized care
Interactive Health for patients
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• Receive recognition
• Find new patients and better serve existing patients
• Improve the quality of care
• Save time and money
• Help others
Interactive Health for doctors
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Welcome to the
New Era of
Interactive Health
Personalizing Healthcare by Trust-sourcing health information