5 pro tips to optimize an email for mobile · 2020. 8. 21. · title: 5 pro tips to optimize an...

1
Use a clean, simple layout and design that makes good use of white space. Consider using large text, large call to action buons, and ample margins and spacing to make the email easier to navigate and read. Quick and Sharp: 5 Pro Tips to Optimize an Email for Mobile Use text sparingly and with much thought put into the words you choose. Make sure your copy is clear, simple, concise, sharp, and easy to read. Keep main offer and most valuable content above the fold. You need to make a mobile email as easy to read, understand, and navigate as possible for a person on the go and reading it off a phone or other mobile device. Consider these five tips to optimize your emails for a beer mobile experience: Oracle Marketing Cloud For more ways to keep an edge on your competition, visit our website for tips and best practices. Copyright © 2019, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Infographics, charts, and other visualizations often make a point far more clearly and powerfully than a block of text and can be easier to read and understand on a mobile device. Use images that resize or adjust to the device the reader is using. Have your image buons stand out, and use a clear, direct call to action that is easy to find. Make certain your email looks good both vertically and horizontally. Check to see how your email looks on a phone or other mobile device before sending. Content should load quickly and fit properly onto a mobile screen, so users do not have to do any side-to-side scrolling or zooming to read it. Consider using linked text to give the reader a chance to click through on something before they even get to the CTA. 1. 3. 4. 5. 2. Write short, punchy copy Employ clarity and simplicity Optimize navigation Visually pleasing design Use visuals

Upload: others

Post on 27-Sep-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 5 Pro Tips to Optimize an Email for Mobile · 2020. 8. 21. · Title: 5 Pro Tips to Optimize an Email for Mobile Author: Oracle CX Marketing Subject: You need to make a mobile email

• Use a clean, simple layout and design that makes good use of white space.

• Consider using large text, large call to action buttons, and ample margins and spacing to make the email easier to navigate and read.

Quick and Sharp: 5 Pro Tips to Optimize an Email for Mobile

• Use text sparingly and with much thought put into the words you choose.

• Make sure your copy is clear, simple, concise, sharp, and easy to read.

• Keep main offer and most valuable content above the fold.

You need to make a mobile email as easy to read, understand, and navigate as possible for a person on the go and reading it off a phone or other mobile device.

Consider these five tips to optimize your emails for a better mobile experience:

Oracle Marketing Cloud For more ways to keep an edge on your competition, visit our website for tips and best practices.

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Infographics, charts, and other visualizations often make a point far more clearly and powerfully than a block of text and can be easier to read and understand on a mobile device.

• Use images that resize or adjust to the device the reader is using.

• Have your image buttons stand out, and use a clear, direct call to action that is easy to find.

• Make certain your email looks good both vertically and horizontally.

• Check to see how your email looks on a phone or other mobile device before sending.

• Content should load quickly and fit properly onto a mobile screen, so users do not have to do any side-to-side scrolling or zooming to read it.

• Consider using linked text to give the reader a chance to click through on something before they even get to the CTA.

1.

3.

4.

5.

2.

Write short, punchy copy

Employ clarity and simplicity

Optimize navigation

Visually pleasing design

Use visuals