questions we got asked a lot in 2010

GreenTomato

Sunny Kok @ GTNovember 2010, Hong Kong

in 2009

users>50M worldwide

~400K in HK

applications>100K in App Store

>2B accumulated downloads>5M/day

greentomatoonly 3 apps

in 2010

users>120M worldwide, 140% growth

~1M in HK

applications>100K in App Store

>6.5B accumulated downloads, 225% growth>18m/day, 260% growth

greentomato>60 apps in all platforms

Question ONE

“How much and how long to build an app?”

Objectives

• Creating Needs?• Fulfilling Needs?

Goals

• No. of downloads• No. of app view• No. of transaction

Strategy

• Social Media Outreach

• Discount Services• Proactive Listening

Tactics

• Augmented Reality• Coupons

Redemption• Push Notification

...

• Budgeting Plan• Execution Plan• Marketing Plan

Ans: “What’s your Mobile Strategy?”

a Quality App = Time x Investment x Idea x Timing x Team

and...

Question TWO

You looked around at what your competitors are doing and read about the current stats for mobile usage and you said:

“We need one of those too”

Pizza Hut HK1st in mobile ordering in Hong Kong

Launch11 Oct 2010

Ranking#6 Top Free Apps in first 3 days

#1 in Lifestyle category in first 3 days#34 Top Free Apps and #2 in Lifestyle now

Strategy15% off for a-la-carte order via iPhone

Ans: “Don’t be the Follower, be the First-Mover!”

東Touch

Launch26 Oct 2010

Ranking#1 Top Free Apps in first 2 days

#1 in Book category in first 2 days#29 Top Free Apps and #2 in Book now

StrategyInstant mobile shopping for

exclusive limited items

1st local magazine with m-commerce

Ans: “Don’t be the Follower, be the First-Mover!”

ourFARMproduct

s HongKong Movie (iTicketing)

Hong Kong ICT Award Best Lifestyle Award 2009

The ONLY iPhone application in HK support real-time sitting plans of all cinemas with mobile ticketing features. Launched in May 2009 and still maintains Top 50 Free Apps in HK. Accumulated downloads over 400,000 with 20,000 unique visit per day in average!

Question THREE

“Want an app for an one-off campaign, any suggestion?”

Toys Story 3

Launch11 Oct 2010

Latest recognition

Demo on iPhonem.gtomato.com/toy3

Ans: “Not necessarily to be an app, How about a HTML5 campaign?”

Audi A1

Launch11 Oct 2010

Demo on iPhonem.gtomato.com/audi

Ans: “Not necessarily to be an app, How about a HTML5 campaign?”

Question FOUR

“You need to GUARANTEE my app to TOP 25”

The “Predicted” App Store Ranking Algorithm

Source: Baptiste Benezet @ FaberNovel.com

R= + + +x 8 x 5 x 5x 2

Today’sRanking

Today’sSales

Yesterday’sSales

Sales from2 Days Ago

Sales from3 Days Ago

Ans: “No Guarantee except by Steve, but may able to tell you what Steve won’t”

Our Findings in App Store Ranking “Top 25 Free Apps”

No. of downloads/dayRanking#1

#5

#10

#25

. . . .

. .. .

. . . .

. . . .

. .

30,000 - 50,000

10,000 - 15,000

3,000 - 5,000

500 - 1,000

Question FIVE

“Any WOW idea?”

“WOW” can be in different aspects

Golfscape GPS Rangefinder Smule

all these apps under “Apps to Impress Your Friends”

Touchgrind

and our GT “RADAR” Augmented Reality Engine

RadARGT Augmented Reality Engine

started in 2003offices in HK (HQ), Guangzhou, Singapore & Qatar

around 100+ colleaguesservices / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau,

Qatar, Dubai, and of course Hong Konglaunched 150 WAP services online at present serving more than 3M subscribers

launched more than 70 iPhone & iPad Apps for clients since 2009

launched more than 10 Cross Platforms solutions including WEB, iPhone, WM, Android, J2ME, Symbian

about

GreenTomato

HOTMOB is a Joint Venture company of GreenTomato focus in Mobile Advertising Marketplace in Asia Pacific Region. Withserving more than 30m impressions per month, it’s the largest andmobile advertising network on iPhone in HK

OurInvestm

ent

“YOU USE the Technology, not being used by it!”

Thank You!”

Please visit http://m.gtomato.com on your iPhone

Sunny Kok @ GTNovember 2010, Hong Kong