5 reasons to attend: winning with the new healthcare buyer: selling strategies to defend your value
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5 Reasons to Attend
Winning with the New Healthcare Buyer: Selling Strategies to Defend Your
Value
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"Healthcare suppliers and their sales teams face a significant threat. Hospital purchasing decisions are now being made by data-driven committees, sophisticated purchasing managers, and cost-driven administrators."
1. New Hospital Buying Landscape
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“The hospital supply chain is growing into a more powerful force and is deploying tactics to gain unprecedented discounts and bring clearer transparency to value.”
2. More Emphasis on Value in Hospital Purchasing
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Chris Provines will share insights from his upcoming book, Healthcare Value Selling: Winning Strategies to Sell and Defend Value in the New Market as well as other works on value selling, and provide proven value-based strategies that will help healthcare suppliers improve sales and marketing communications along with increasing sales and revenue.
3. Learn Proven Strategies to Defend Value
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• Identify what buyers care about and what you have to offer each buyer
• Quantify your value and connect it to your customer’s business model
• Align your value selling to your customer’s buying behavior and cycle
• Defend the value of your product against buyer objections
• Leverage value to navigate procurement and buying committees
4. Get a Roadmap to Defend Value
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Christopher Provines has over twenty-four years of global experience. He began his career in hospital finance and reimbursement. After graduate school, he joined Johnson & Johnson and later moved to Siemens Healthcare. His roles have included vice-president-level positions at both companies.
He is a world-leading thought leader in selling, defending, and capturing value. He is an adviser to many of the world’s leading companies.
5. The Speaker: Chris Provines
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Don’t miss out register todayWinning with the New Healthcare Buyer: Selling Strategies to Defend Your Value
Wednesday, March 19
1:00 PM EST | 12:00 PM CST | 10:00 AM PST | 6:00 PM CET
Register Now