5 reasons to try kapost in just 15 minutes

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Page 1: 5 Reasons to Try Kapost in Just 15 Minutes

reasonsto try

in just 15 minutes

Page 2: 5 Reasons to Try Kapost in Just 15 Minutes

christine vieraSVP Marketing, Kapost

@christineviera

Page 3: 5 Reasons to Try Kapost in Just 15 Minutes

1 2 3 4 5

Page 4: 5 Reasons to Try Kapost in Just 15 Minutes

65 percent of B2B content is wasted.

Most of your content is going

to waste

Page 5: 5 Reasons to Try Kapost in Just 15 Minutes

With Kapost, Your Content is ART:

Accessibleto internal teams for activation

Relevant buying stages & personas

Trackableby internal activation & impact

Page 6: 5 Reasons to Try Kapost in Just 15 Minutes

1 2 3 4 5

Page 7: 5 Reasons to Try Kapost in Just 15 Minutes

25 cents out of every dollar spent on content is

lost on inefficiencies.

You have no visibility across teams and channels

Page 8: 5 Reasons to Try Kapost in Just 15 Minutes

With Kapost, you get a clear line of sight across your content pipeline

Page 9: 5 Reasons to Try Kapost in Just 15 Minutes

1 2 3 4 5

Page 10: 5 Reasons to Try Kapost in Just 15 Minutes

Coordinating initiatives is a

mess.

72 percent of B2B marketers regularly miss deadlines.

Page 11: 5 Reasons to Try Kapost in Just 15 Minutes

Kapost gives you the ability to easily assemble initiatives and track major milestones

Page 12: 5 Reasons to Try Kapost in Just 15 Minutes

1 2 3 4 5

Page 13: 5 Reasons to Try Kapost in Just 15 Minutes

No one can find relevant content

when they need it most.

The top complaint of B2B sales reps is that they can’t

find content to send to prospects (65%).

Page 14: 5 Reasons to Try Kapost in Just 15 Minutes

Kapost makes it easy to find and share content.

Page 15: 5 Reasons to Try Kapost in Just 15 Minutes

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Page 16: 5 Reasons to Try Kapost in Just 15 Minutes

You can’t tell what content is being

activated.Only 27 percent of B2B marketers track content

utilization metrics.

Page 17: 5 Reasons to Try Kapost in Just 15 Minutes

Only Kapost offers the ability to track internal use of content and the engagement

you’re generating.

Page 18: 5 Reasons to Try Kapost in Just 15 Minutes

Introducing the Kapost Content Planner Package

Sync to Gallery

Milestones !! ADD MILESTONE

" Planned # Complete$ In Progress

Content Type: Blog PostContent ID: 89898

CONTENT STATE !

Acme Marketing

%

"

&

'

(

DeadlineSaturday, 8/22/2015

& )

& )

& )

& )

TradeshowSaturday, 8/22/2015

ReleaseSaturday, 8/22/2015

Beta-ReadySaturday, 8/22/2015

… …

August 2015

! More Filters

9 10 11 1312 14 15

2 3 4 65 7 8

26 26 26 2626 26 1

16 17 18 2019 21 22

Sun Mon Tues Wed Thurs Fri Sat

+ 3 More

+ 1 More

Review Blog PostCustomer Help Doc

UX PassBlog Post #1: User On-B

Review Blog PostCustomer Help Doc

Review Blog PostCustomer Help Doc

Finish User ResearchBlog Post #1: User On-B

Review WiresBlog Post #1: User On-B

Review Blog PostCustomer Help Doc

Write PostBlog Post #1: User On-B

Review Blog PostCustomer Help Doc

Write PostBlog Post #1: User On-B

Review Blog PostCustomer Help Doc

Write PostBlog Post #1: User On-B

Finish DesignsFall E-Book

UX PassBlog Post #1: User On-B

Write PostBlog Post #1: User On-B

Tasks"

#

$

%

&

'

(

)

* + Sara McWhorter ,-Acme Marketing -Create New.

All Key Dates

CampaignsContent $ Planned / Complete0 In Progress

My Tasks All TasksToday 1 1 Day Week Month

2 3

2 3 4 65 7 8

26 26 26 2626 26 1

9 10 11 1312 14 15

16 17 18 2019 21 22

Sun Mon Tues Wed Thurs Fri Sat

August 2015

! More Filters "CampaignsContent Show Events

+ 3 More

+ 3 More

+ 1 More

Campaign TitleMilestone Type

Campaign TitleMilestone Type

Campaign TitleMilestone Type

Content TitleMilestone Type

Content TitleMilestone Type

Content TitleMilestone Type

Content TitleMilestone Type

Campaign TitleMilestone Type

Content TitleMilestone Type

Content TitleMilestone Type

Content TitleMilestone Type

Content TitleMilestone Type

Content TitleMilestone Type

26 27

# Planned $ Complete% In Progress

Acme Marketing

&

#

'

(

)

ADD MILESTONE

EDIT MILESTONES

CANCEL

Title

Content Type

Milestone Type

Content Campaign

Quickly add a Milestone to a new item by following the steps below. Choose either Content or Campaign, select a type, and specifiy the milestone type.

Add a Milestone to Saturday, August 22

EXISTING ITEMNEW ITEM

Page 19: 5 Reasons to Try Kapost in Just 15 Minutes

Introducing the Kapost Content Gallery Package

! "

Shared Group 1

Shared Group 2

Shared Group 3

Shared Group 4

Shared Group 5

Shared Group 6

Shared Group 7

#

#

#

#

#

#

#

New Collection Search for content or collections$

Acme Marketing % &'(

All Content)

Sales and Marketing…

Client Training Docs

Design Team

Case Studies

Blog Post Resources

New Hire Onboarding...

App Packages and Pri…

Sales and Marketing…

Client Training Docs

Design Team

*

+

*

*

*

*

*

*

*

*

COLLECTIONS

Web Conference Promo , -Four Ways to Kickstart Content Ideation with… No Collection(s)

No Campaign , -Editorial Styleguide Template +4 Collections

Sales Effort , -Six Common Buyer Persona Mistakes to Avoid +2 Collections

UX Testing Research , -Is Content the Trust Equalizer the Financial Ind… No Collection(s)

UX Testing Research , -Naming Conventions - Marketo No Collection(s)

Client Onboarding , -Need Content Ideas? Ask These Questions Blog Posts

No Campaign , -Need Content Ideas? Ask These Questions Collateral

New Marketing Research , -2015 Field Marketing - Palo Alto Case Studies

No Campaign , -Four Ways to Kickstart Content Ideation with… No Collection(s)

No Campaign , -Social - Inefficiencies Webinar Case Studies

UX Testing Research , -Six Common Buyer Persona Mistakes to Avoid No Collection(s)

Quarterly Review Updates , -Social - Inefficiencies Webinar No Collection(s)

TYPE TITLE COLLECTION(S) CAMPAIGN

. Return to Gallery

, -Why Deadlines Matter +5 Collections Client Onboarding

Select All− %0

Add Content to Collection4

Page 1 of 100%

%

1-

Content Type % Persona % Region %Buying Stage % Campaign % More Filters

+ Add Shared Collection

SHARED COLLECTIONS

Page 20: 5 Reasons to Try Kapost in Just 15 Minutes

Start Fast, Start Now!