5 Reasons Why Neglecting Mobile in your Ad budget is Suicidal?

Mobile is the future of marketing and there is nothing denying that. We have

numbers to prove the same. It’s high time the medium must be adopted as primary

medium of advertising. Let’s check out why I used the word primary –

1. STATS DON’T LIE.

2014 has already been the tipping point for m-commerce in India with major e-

commerce giants admitting more than 50% of sales via mobiles! In today’s

competitive market where thousands of brands are literally fighting with each other to

get into that Target Customer’s news feed or inbox, mobile provides a new medium

to reach and hence must be utilised to its full potential. You so not want to miss out

on this custom consumer base. Do you?

1. MORE SMARTNESS WITH MORE SMARTPHONES

Those who will master the art early will rule mobile market later. Do you still think I

am just blabbering? Well keep reading.

1. EXPLODING WOMEN CONSUMER BASE

Smart Phones have opened a way to reach women consumers like never before. As

per IAMAI and IMRB’s survey across 35 cities, growth of 30% in number of urban

women using internet was recorded, compared to the 25% increase in men.

Even though the male-female user ratio in India is around 70:30, the numbers are

set to tilt in favour of women in the coming years as more women are getting access

to internet via smart phones. By neglecting mobile you are definitely not reaching out

to women appropriately.

1. ONLINE FASHION MARKET IS MINTING MILLIONS

Fashion Category online is exploding. People are buying fashion products online

resulting in lesser sales offline.

Women lead the race here too and is bound to increase with more and more women

shoppers buying online. By neglecting mobile, you will be losing out such huge

custom traffic!

1. EXTENSIVE UTILITY THAT ENHANCES ENGAGEMENT

People are using, in fact relying on, their smart phones for various reasons as

follows:

A phone is used for literally everything today and is the only device a user remains in

contact with all the time. Do you really want to lose out promoting your brand on a

medium that can give you such an amazing engagement? Any thoughts?