5 reasons why your headlines are on life support
TRANSCRIPT
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THE 5 REASONS WHY YOUR HEADLINES ARE ON LIFE SUPPORT
AND HOW YOU CAN BRING THEM BACK RIGHT NOW
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If you’re spending hours crafting perfect content for your audience and only taking a minute to write a headline, then...
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YOU’RE MAKING A BIG MISTAKE!
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THE HUMBLE HEADLINE //Remember that 80% of readers don’t make it past the headline of an article.
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Here are 5 reasons why your headlines are on life support and what you can do to fix them...
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1. They’re not urgent.
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A perfect headline creates a sense of urgency for your reader. It will make your reader want to act now for fear of missing out (FOMO).
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WISHPOND TIP:Use action-based words to incite action from your readers.
Example:
8 Methods To Make Waking Up Easier Tomorrow Morning
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2. They’re not powerful.
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Does your headline invoke emotion? Does it cause the reader to feel something?
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WISHPOND TIP:Create a sense of emotional value for your reader. Take a polarizing stance and make your reader feel.
Example:
23 Emotions I Felt During the Game of Thrones Season Premiere
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3. They’re not offbeat.
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Is your headline expected or is it out-of-the-ordinary? Does it come from left-field or is it just functional? Does the language make your reader do a double-take?
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WISHPOND TIP:Employ a unique rationale for your article to draw your reader into your perspective.
Example:
The 10 Ways Crossfit Has Made Me a Better Blogger
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4. They’re not direct.
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Does your headline speak directly to your reader? Can the reader guess what’s next? Is the topic clear?
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WISHPOND TIP:Start by knowing who you’re speaking to and craft your headline with them in mind. Try to hit a pain point they’re experiencing or relate to them in a specific way.
Example:
The Steadfast Rules For Getting That Second Date
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5. There’s no curiosity.
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Does your headline make your readers’ ears stand up upon reading it? Does it pique their interest? Does it make them want to read more?
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WISHPOND TIP:Don’t give everything away all at once. Your headline must create questions in your reader’s mind.
Example:
The 5 Ways Snapchat is Making You a Horrible Person
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THE 5 ELEMENTS OF A PERFECT HEADLINE
1. Urgency2. Power3. Offbeat-ness4. Directness5. Curiosity
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