5 self promotion techniques every entry -level web writer ......a wealthy web writer live event ....
TRANSCRIPT
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A W E A L T H Y W E B W R I T E R L I V E E V E N T
W I T H
H E A T H E R R O B S O N
5 Self Promotion Techniques Every Entry-Level Web Writer
Should be Using
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Self-Promotion
What we hear: Boasting Self-serving
Uncomfortable
Icky
What it is: Helpful Social
Connecting
FUN!
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FOCUS ON WHAT YOU
LOVE
#1 Key to Success
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Two Kinds of Enthusiasm
Forced Makes people
uncomfortable. Makes you seem insecure.
Makes you seem insincere.
It’s exhausting!
Natural Gets people excited. Your sincerity shines
through.
Conveys confidence
It’s contagious
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Push vs. Pull Marketing Strategies
Push
You go to your prospect.
You control the message.
You interrupt.
Pull
You draw the prospect to you.
The message is collaborative.
You attract.
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Strategy #1: Blogging
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Blogging Effectiveness
Traffic
Connections
Research
Conversations
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Blogging Basics
Set-Up: your site or a blog site
Use keywords
Respond to comments
Promote your blog
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Tips for Success
BE YOURSELF!
Be consistent
Set up a schedule
Link out
Keep them engaged
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WORDPRESS TUTORIAL
Wealthy Web Writer Go-To Resource
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Strategy #2: Social Media
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Social Media Effectiveness
Land more projects
Build partnerships ($$$)
Go to your audience
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Social Media Basics
IT’S EASY
Set up accounts on Facebook, Twitter, and LinkedIn. Consider Flickr and Pinterest, too
Use keywords
Give, give, give
Be helpful
Be yourself
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Tips for Success
Focus on your niche
Build real connections
Make a follow-up plan
Don’t worry about the numbers
Help others connect… help others, in general
Link… a lot
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PAM FOSTER ON LINKEDIN
LEXI RODRIGO ON TWITTER
NICK USBORNE ON SOCIAL MEDIA
Wealthy Web Writer Go-To Resources
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Strategy #3: Publishing
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Publishing Advantages
Establishes you as an expert.
Attracts traffic and referrals
Increases your online presence
Shows your skills
Creates passive income
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Publishing Basics
Choose topics that will attract your target audience. Publish in places your target
audience will see you. Have a plan for “shipping” your
work. Set up a publishing schedule. Collaborate.
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Tips for Success
Use strong headlines and subheads.
Write conversationally.
Write with confidence.
Have an editorial and a marketing plan.
Repackage and repurpose.
Use multiple funnels.
Make everything easy to find.
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5 STEPS TO WRITING ARTICLES THAT WILL GET PUBLISHING BY
REBECCA MATTER
7-DAY E-BOOK CHALLENGE WITH MINDY TYSON MCHORSE
Wealthy Web Writer Go-To Resources
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Strategy #4: Pay Attention
My favorite push strategy.
Fun and effective.
Lucrative.
All in the timing.
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The Basics
Watch your local newspapers and business publications Watch LinkedIn and online news
feeds. Look for BIG changes. Swoop in like a super hero. Practice good follow up.
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HOW TO GET A NEW CLIENT BY SHOWING
THEM HOW TO GET CUSTOMERS
BY ROY FURR
Wealthy Web Writer Go-To Resource
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Strategy #5: The Details
Lots of small opportunities to promote yourself… so take advantage.
Builds momentum.
Builds your presence.
Turns into referrals and projects and income.
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Little Things That Grow Over Time
Email signatures
Finding partnerships
Small actions every day
Share
Listen
Ask
Be polite. Be professional. Stand for something without apology.
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APRIL REFERRAL CHALLENGE
Wealthy Web Writer Go-To Resource
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Questions?
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Thank you!