Matter?● Show up in browsers ● Show up in search engine results pages● Show up in external websites (Facebook)
Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)Have primary keyword in them Are specific to what the user wants to find
Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results) Are specific to what the user wants to find
Good Example
Bad Example
#2 SEO Mistake:
Lack of Schema & Microdata Markup
What is Schema & Microdata
Markup?
There are literally 100s of different markup combinations.
Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listingsQuality results that helps buyers make decisions Captures valuable virtual real estate (knowledge-graph) Up to 30% more clicks & better search rankings