5 steps to content marketing success
DESCRIPTION
Getting traffic to your website, building social media, and things like that are tactical. It’s time to be strategic and plan for success. You want to sell your products and services to people.TRANSCRIPT
first with SEO…
I experienced all the
pitfalls in Content
Marketing…
then website development
and social media marketing
I found that there is no ‘easy’ button or quick fix.
Do you have an ‘easy’ button or quick fix?
?
Having a Plan of Action and sticking to it is critical!
5 Step
Here’s an easy,
follow the dot,
Strategic Content Marketing Plan
1) Create ongoing Content
on your website
while keeping it fresh.
Write blog posts that your audience is interested in
You need to write content to build a following
and then continue to write content
to keep them engaged.
so that more and new people find
your website
Content you are writing
is feeding the search engines
2) Stay in touch with your
subscribers via email
forget about you!
Keep sending out emails so your subscribers don’t
Send out a snippet of
your blog post via
email that includes a
Read More link taking
them to your website.
they will hopefully look at your
products and services!
That’s more traffic for you,
And while they are there,
3) Post content on
other websites
But do it with caution
Read this post first
Occasional guest blog posting
Repurpose your
written content…
…turn them into videos,
PPT and PDF.
Publish them in
Video & Document
Sharing Sites!
Few examples;
1) Original Version of this
PDF here.
2) YouTube Video here.
3) Syndicated article in
Yahoo Small Business
4) Syndicated article in
Business 2 Community
4) Be active in
Social Media
And I say, “Get over it.”
Many people who fall in the 40+ age range
don’t feel comfortable using social media.
5) Network with people
Online and Offline
Promote others and vice versa
Network with people doing the same work you are
Then repeat Steps 1 – 5 on an ongoing basis
Document Presented by
SusanGilbert.com