5 steps to create an efficient editorial calendar for your college’s blog and social media...
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Here are 5 easy steps to create an efficient editorial calendar for your college’s blog and social media presenceTRANSCRIPT
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 1
5 Steps To Create An Efficient Editorial Calendar
For Your College’s Blog And Social Media Presence
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 2
1. Set precise goals 2. Gather your team3. Identify a publishing path 4. Identify metrics and monitoring tools5. Brainstorm and create your editorial plan
Overview
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 3
Stronger online and offline branding: An editorial calendar will
enable you to streamline all of your communication efforts.
Higher productivity: A content calendar will force the team to
have a clear workflow to know what is being done and what still
needs to be done.
More accountability: An editorial calendar will force your team
to assign each member a clear part of the content creation and
content sharing process.
More consistency: Having set a calendar in advance will allow
your team to blog and share content more consistently.
The benefits of an editorial calendar
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 4
Go over your blog and social media strategy.
Ask some questions to understand your goals:
o Why has your college decided to keep a blog and be present in social media?
o What are your precise goals for the blog and social media? Increase traffic to your
college’s site program pages by 30%? Increase the number of leads from social
sources by 10%?
If your goals are precise, you’ll be able to
o Better track your overall progress.
o Decide if your communications strategy is as effective as you want
it to be.
1. Set precise goals
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 5
Gather your team: May include social media specialist, blog writer and content specialist.
Assign specific tasks by asking what needs to be done: o What content, how many blogs and how often
o Who will be in charge of what
o Who will edit
o What are the best practices
2. Gather your team
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 6
The sharing path is about finding opportunities to capitalize on the content you will be creating.
Here again, you will need to identify who will be responsible for sharing that content:
o Once a blog post, a video, a social media piece is published on
the blog, what happens? Where else can they be published?
o How will you curate your content?
o Identify opportunities to publicize initiatives across offline and
online platforms.
o Is it possible to repurpose some of the content that already exists?
o How will you choose which pieces will be integrated into your
college’s newsletter?.
3. Identify a publishing path
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 7
4. Identify metrics and monitoring tools
How you will measure your blog and social media success?
Break down the goals of step 1 into specific numbers for each of the platforms you will be using. Be quantitative.
Use Analytics to create content that engages your students.
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
Slide 8
5. Brainstorm and create your editorial plan Create a editorial plan:
o Yearly plan or monthly plan
o Covers all the events of your college
o List of content to be created and type
o Create a template
o A clear process of how content will be shared on social media
o A list of curation and syndication sites
Don’t be afraid to use tools that can help you stay organized: Excel, Hootsuite, Basecamp, etc.
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
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