to Transformative Speeches and Presentations

Susan TriversAmerica’s Great Speaking Coach

ST EP S5

Steps 1 2 3 4 5

Call to

Action

Key Point

s drive

to CTA

High Impact Content Mix

Attention

Getting Openin

g

Compelling

Delivery Style

Lasting Retention

and Transformat

ion

5 Steps to Creating Transformative Speeches and Presentations

©Susan Trivers 2011

The Power of RECENCYLast heard, longest remembered

Call-to-Action

“The shape your life is in your hands”

“When you believe you can, you WILL”

“Help us improve a little bit every day”

Key Points that drive to your Call-to-action

1-What is the problem?

2-Who cares/why should we address it?

3-What we can do?

High Impact Content Mix

oQuotesoResearchoSurveys & TrendsoStatisticsoParticipationoStoriesoVisualsoPropsoPop culture

Attention-getting Opening

1 - Grab the audience with a question (?) or

2 - Surprise the audience with something they don’t know, or a counter-intuitive statement (!) and

3 - Always begin with YOU (the audience)

Compelling Delivery Style

1 - Great content FIRST

2 - Practice the flow, your vocal variety, your pauses and using your visuals and props

3 -Rehearse to prepare for the audience: eye contact, smiling, conversational tone of voice, natural rhythm

Speak with passion and authenticity from your inner knowledge

•Presidents and CEOs•High-performers•Sales and Marketing leads•Stakeholders/Board members•Professionals (attorneys, CPAs, architects)•Non-profit leadership•Information Technology Systems and Services Experts•Government contractors

Susan G. Trivers, MBASpeaking Coach and Platform Speaker

Speaking content development and coaching for:

Learn more at www.susantrivers.comFollow me on Twitter @speakandgrowbizJoin my network on LinkedIn