Strategic inten

t

Vision

• What the future looks like.

• leading with inspiration and courage.

• VISION creates that momentum of growing

anticipation about the future.

• compelling picture of what’s coming next. The

excitement about the future trumps any anxiety

about the uncertain.

Mission

• Mission is what you do best every day• managing with greatness and strength,

improving everything daily.• MISSION will feed into the confidence of

your organization by feeding this ever-present self-talk.

• Mission = HOW= how you are going to archive it.

• Vision = WHAT= What you need to achieve

as we have seen that- • Mission = How= How you are going to achieve

it.