5 Tactics for Improving Mobile Marketing

Quick and Simple Tactics for Improving Your Online PresenceBy: John D. Saunders

48%of consumers start mobile research with a search engine.

50%of smartphone users grab their smartphone immediately

after waking up.

88%of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

Make SURE Your Website is Responsive

1

Responsive Web DesignInternet Usage on Mobile is 51.3%

vs. 48.7% on Desktop worldwide.

● Think mobile-first for your

website

○ Responsive design

○ Simplified layout

○ Easy CTAs

○ Great for SEO

○ Fast Load times are CRUCIAL

Hamburger menu for easy access

Easy call-to-action links

Large images w/ call-to-action

Test Mobile Friendliness

● http://bit.ly/MobileTest2017

● Google tool that tests the

mobile-friendliness of your

website

Test Mobile Speed

● https://tools.pingdom.com/

● Enter a URL to test the load time

of that page, analyze it and find

bottlenecks.

How to Test Your Website

Tips for quickly speeding your website

● Size images before uploading them

● Delete HEAVY plugins

● Compress web files

● Switch to a faster web host

○ WP Engine

○ A2 Hosting

● Use a caching plugin

● Compress CSS files

Speed Up Your Website

Embrace Mobile Video Content 2

Mobile VideoMore Than Half of All Video Viewing

is Now on Mobile. Mobile video

HAS taken over!

● Instagram Live

● Instagram Stories

● Snapchat

● Facebook Live

● Host an Interactive Q+A

● Broadcast a class, tutorial or

demo

● Show Behind-the-Scenes of your

business

● Engage your audience with vlog

content

How to Use Mobile Video

Viewers

Comments

Likes

Claim Your Google Business Listing

3

Mobile VideoMobile users ALWAYS look for local

places while out and about.

If you want to deliver, you need to get

your business on the local map.

● Google My Business makes it easy

for mobile users to discover you

while they search.

● https://www.google.com/business/

● Setup is simple

● Verified via postcard

● Once you’re listed, you’ll notice an

improvement in overall search

engine traffic, because mobile device

users will be able to locate your

business when they search.

Get Your Free Listing

Track Your Mobile Efforts4

Google AnalyticsUse Google Analytics to track your

mobile efforts and execute

accordingly.

● Install Google Analytics

● Add Google Dashboard

○ http://bit.ly/5four-mobile

● Track Mobile Efforts

● What % of visitors are mobile

● What mobile devices they’re using

● Top mobile content

● Top iPad content

● Top iphone content

● Average time on site for mobile

visitors

● Bounce rate by mobile device

What to Look For

Create Mobile-Friendly Content5

Writing Content for MobileContent is based on what mobile

users need QUICKLY!

● Headlines should be short and

persuasive

● Break out content

● Provide links and calls-to-action

● Create snackable content

● Short paragraphs

● Whitespace

● Subheads

● Summary

● Images

● Lists / bullets

● Styling (bold, italics)

Mobile Content Tools

The GoodsDownload this Presentation

http://www.bit.ly/ImproveMobile2017

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