Skip MangumDirector of Account ManagementBronto Software

August 11, 2011

5 Tactics to Drive Incremental Revenue with Bronto

5 Tactics to Drive Incremental Revenue

Welcome Series1

Remailing2

Re-Engagement3

Post-Purchase4

Abandoned Cart5

The Proof Is Out There

• Abandoned cart emails get 20X the transaction rates

and revenue of standard email campaigns

• The average welcome series generated 6X the revenue per e-mail sent when compared to the rest of their e-mail programs

• Forrester reports that 19% of consumers convert to purchase from emails that contain a product they were already considering.

1. Welcome Series

• Introduce

• Paint a picture

• BE HELPFUL

• Inspire

• Incentivize

Paddle sports retailer implemented a welcome series and saw a 737% increase in newsletter

conversion rates.

Revenue Driver

Art supply company saw a 345% increase in

open rates.

Revenue Driver

Welcome Series Example in Bronto

2. Remailing

• Based on non-open, non-click or non-converts

• Different changes based on remail trigger

• New subject line• New call-to-action• New offer

• Smart and simple way to generate more revenue

A top online florist generates 50% of

revenue from remails

Revenue Driver

Shoe retailer’s remailing campaign counted for

11% of overall revenue.

Revenue Driver

Remailing in Bronto

Part of the Message Scheduling process

3. Re-Engagement Campaigns

• Non-purchaser touch to encourage activity

• Perfect for lapsed subscribers

• Survey

• Incentive

• Goodbye messagesArt supply company sent

offer to non-engaged subscribers and

generated $65k in revenue.

Revenue Driver

Re-engagement in Bronto

In the Bronto App

Contacts

Manage

Clean

4. Post-Purchase

• How-to-guides, product care

• Product reviews

• Cross-sells/up-sells

• Lifecycle offers

• Reorder reminders

Biological supply customer:

507% Increase Open Rate

Revenue Driver

Roku product review request: 17k reviews and

lifted conversions by 20%.

Revenue Driver

Dynamic Segments for Post-Purchase

In the Bronto AppContacts Segments

Workflow for Post-Purchase

Receipt

Product Guide

5. Abandoned Cart

• Highly effective (20X revenue/conversion rate)

• Considerations:

• Permission• Cart data• Customer service

info• Timing• Incentives• Product inclusion

An online shoe retailer increased their

conversion rates by 28% from an abandoned

cart program

Revenue Driver

Denim online retailer has 56% open rate & 3X conversion rate on

abandoned cart emails.

Revenue Driver

Abandoned Cart with Bronto

Abandoned 56

56

Abandoned Cart

Key Takeaways

Easy to execute ideas to generate

revenue

Better data = Better results

Drag-and-drop interface makes

automation easy

Account management,

strategists, professional services here

to help

Thank You for Attending!

am@bronto.comskip.mangum@bronto.com

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