Hollie’s Year In Review with TREW Marketing!

Think of subject line for:!

Email !Campaign!

Define target audience:!Social !

advertising!Research:!

QR !codes!

BLOG!BLOG!BLOG!

Schedule!Social !Media!

Smart Marketing!Flyer, banner, landing page, email, social media, is it done yet?!

Brainstorm !Video!Ideas!

Due Monday!!WALL STREET!JOURNAL!

Review new job:!Marketing!Specialist!

Email Campaigns !Make your point in 40 characters (including spaces) !

Project: The first project with TREW was to research potential clients, then create, implement, and analyze an email campaign targeted to small and large biotech and T&M businesses. !!What I learned:!•  Other than a new found

respect for email marketing…TREW takes the time to revise and revise and revise…!

Blogging !My other grad school writing class!

Q&A with TREW Crewers Irene and Morgan: Career, Success, and Passion !

It was a great way to learn more about the TREW Crewers on their hobbies, expertise, and personal life. !

Social Ad Showdown: Facebook v. LinkedIn!

By far, this blog post took me the longest to write. I used my knowledge of TREW’s culture and my experience with social media to create this post about the differences in Facebook and LinkedIn’s advertising features.!

!QR Codes: Overview and 9 Best Practices!

Previous to this, I didn’t know much about QR codes. I used this opportunity to soak up as much knowledge about them, so I could write an educational and practical post.!

 

Of the 16 total blog entries, these 3 were my favorite to write: !  

QR Codes!Marketing Zero or Hero? !

Project: TREW Principal, Rebecca had me research how we can implement QR codes for a client’s advertising. After many hours on the phone discussing our research findings, we decided to go ahead with inserting the QR code for the print ad.!

TREW  Spotlight  Blog  

The result: total of 83 scans that immediately linked to more technical content on the Geotest website.!  

Social Advertising!Exploring new advertising vehicles!

Project: In the spring, Rebecca and Wendy received trial offers for Facebook and LinkedIn advertising. They had me set up accounts on each site to test both social sites out. We ran it like an experiment, keeping constant the budget and content, then tracked the ad performance week to week. !

The result:!•  LinkedIn was on track to produce

3.5X more weekly ad impressions over Facebook with a 60% higher click-thru-rate!

What we learned:!•  Both are still budding ad mediums, as

neither site met the industry standard for banner ads, which is .1%!

Smart Marketing for Engineers!Marketing our marketing book !

Smart MARKETING for ENGINEERS

A Practical Guide to Grow Awareness and Generate

Demand in Technical Markets

Download our smart marketing guide to learn how to make every dollar and hour of your marketing investment count.

In this 6-part smart marketing guide:

Part 1: Position and Plan - Start Here for Best ResultsIn this part we describe the TREW Approach, and help guide you to de!ne your business goals, the desired timeframe to achieve them, and an investment strategy.

Part 2: Your Website - Where Engineers Go FirstThere is arguably no more signi!cant marketing investment you can make than your website. We layout 5 components that will take you from designing to measuring your dream website.

Part 3: Content Is KingWe identify 4 key content investments your company can make that will increase trust, strengthen perceived value and brand loyalty, gain a higher click-through rate for content placed on your website, and demonstrate your technical expertise.

Part 4: Search Marketing - Get GooglizedThis part puts an important focus on driving visitors to your site through search engine marketing, using a combination of search engine optimization and pay-per-click advertising.

Part 5: Direct Marketing - Convert Your Sales to LeadsWe explain how to use direct marketing to keep your database informed, drive prospects to your website, and demonstrate your technical expertise.

Part 6: What About Twitter?One growing area that receives much hype, but is often misunderstood is social media. Just like paid media and earned media, social media has its own set of rules, best practices, and costs.

To Download, Go To: TREWMARKETING.COM/SMARTMARKETING

The free downloadable guide “Smart Marketing for Engineers” launched at NI Week 2011!

Flyers passed out at NI Week!

Landing Page!

Wired news release!

Banner ad on home page!

Promotional video!

Email blast!

Collective efforts leading to…!

National Award for Promotional campaign !

•  600% increase in web lead growth during book launch!

•  217 news release postings!•  47 media views of the news

release by journalists within the first 2 hours!

•  4505 Twitter users reached!•  60% of traffic from LinkedIn

to trewmarketing.com during launch!

•  65 YouTube views of the video!

Video!I have an idea… !

Project: It all started with an idea of how to promote the guide, “Smart Marketing for Engineers.” Videos were taken during NI Week, asking engineers on the show floor “What is the greatest challenge when marketing to engineers?” The answers are documented in a 3 min. video, which can be viewed on trewmarketing.com!

Project: At NI Week, we asked our clients questions about TREW and the Crewers. The video shows the clients’ and our personalities, making a great culture piece for TREW. It can be viewed on trewmarketing.com!

TREW Stories!

Smart Marketing for Engineers!

Social Media!Rising to the challenge !

Project: In the summer, I was given a challenge to double TREW’s Twitter followers by the end of August. Loving a good challenge, I went to work and created a scheduler of social media topics and monitored weekly progress.!

The result: 220% growth in first month, and 385% growth in three months for Twitter followers.!•  Twitter is now one of our highest source

referrers to trewmarketing.com!•  Became influential on topics of: Small

business, Marketing, Engineering, Wall Street Journal, and Social media!

Wall Street Journal!It’s a long shot, but… !

Project: It was the Friday before the Monday deadline, when Rebecca saw a competition for small businesses, hosted by the Wall Street Journal. She gave me a call, and asked if I had time to help with writing the submission. We both said, “It’s a long shot, and a tight deadline, but let’s go for it!”!

The result: TREW Marketing co-founders, Wendy Covey and Rebecca Geier, were named 1 of 10 Most Innovative Entrepreneurs! The story of how TREW Marketing survived and thrived through the recession was featured online and in print. !

When Preparation Meets Opportunity!

Review new job:!Marketing!Specialist!

Starting in January of 2012, I will be an official TREW Crewer as a Marketing Specialist. I’m very honored and looking forward to all the new projects and opportunities to come! !!

Thank You!!