5 things to stop doing when scheduling social media posts
TRANSCRIPT
Measure Marketing, Address: 319, Wettlaufer Terrace Milton, Ontario, L9T 7N2, Canada. Tel: 1.888.569.3032, Email:[email protected]
5 THINGS TO STOP DOING WHEN SCHEDULING
SOCIAL MEDIA POSTS
Having a social media strategy is essential for pretty much any business operating
today. But even a great strategy can be derailed if you aren’t properly executing
your plan in a way that maximizes what social media can do for your business.
Often we are being coached and taught to post at a certain date, time, and told to
ensure we post frequently. But we forget the fine print – to post relevant content
and listen to our audience. These may seem like not so important area of focus,
but if you are doing any of the following things thinking that you will create more
visibility and more influence…STOP!
Read below and take note, especially if SCHEDULING your posts is part of your
social media strategy.
Posting TOO Often: If you are posting too often, it might be time to re-think
that plan. Maybe you are creating more noise and not getting the attention
that you and your message deserve.
Posting the Same Content Over and Over Again: It is absolutely okay to
post something a few times as not everybody is online or watching your
Measure Marketing, Address: 319, Wettlaufer Terrace Milton, Ontario, L9T 7N2, Canada. Tel: 1.888.569.3032, Email:[email protected]
feed at the same time. Sharing content multiple times can be a great
strategy, on that we can agree, however there is such a thing as too much
of a good thing.
Posting Content that is Irrelevant to Your Audience: Okay, now this one is
huge for me! Don’t give your audience something unrelated, it dilutes, what
your message and focus is about and really, leave that to someone else on
the internet!
Disappearing: Your posts need to be consistent. I know we mentioned not
to post too much, but you can’t swing too far in the other direction either.
Posting sporadically or not at all for a few days or weeks defeats the
purpose of using social media at all.
Being Inflexible with Scheduled Posts: Even though you may have
scheduled several posts, you still need be to be aware of what is happening
with your social media accounts. Be sure to delete or update your pre
scheduled posts in case there is a change in sequence, news or events.
The invention of scheduling posts was a positive step for social media
management but be warned that ‘over-automation’ can reduce your ability to
engage, influence and impact your audience. Measure Marketing supports
businesses in Milton, Mississauga, Oakville, Burlington and Toronto, who want to
build a social media strategy that delivers results for their business. Contact us
today to arrange your social media consultation. Call us on 1.888.569.3032 or visit
http://measuremarketing.net/