5 things you should know about mobile marketing today and 5 more for tomorrow

Click to edit Master title style

Click to edit Master text stylesSecond level

Third level

Fourth level

Fifth level

@alansky

+5 Things for Today +5 Things for Tomorrow

5.8.2015



Third level

Fourth level

Fifth level

8/14/04 4/16/07 11/11/07



Third level

Fourth level

Fifth level

3

Mobile Impact



Third level

Fourth level

Fifth level

4



Third level

Fourth level

Fifth level

mobile marketing today



Third level

Fourth level

Fifth level

7

Marketing Today



Third level

Fourth level

Fifth level

Buyer Today

Mobile Empowered

Digitally Driven

Socially Connected

“Some bigger customers will go all the way from pitch to

close without a face to face meeting.”

– Anneke Seley



Third level

Fourth level

Fifth level

250 Companies



Third level

Fourth level

Fifth level

mobile marketing today1,800+ Companies



Third level

Fourth level

Fifth level

11

Mobile’s Impact on

Marketing Today



Third level

Fourth level

Fifth level

mobile marketing today



Third level

Fourth level

Fifth level

2010



Third level

Fourth level

Fifth level

2013



Third level

Fourth level

Fifth level

2015



Third level

Fourth level

Fifth level

2020?



Third level

Fourth level

Fifth level

Do Downloads Matter?



Third level

Fourth level

Fifth level

Dark Side of Growth Hacking



Third level

Fourth level

Fifth level

2015



Third level

Fourth level

Fifth level

App Usage 18+



Third level

Fourth level

Fifth level

22

Who has these apps on their

phones right now?

Show of Hands



Third level

Fourth level

Fifth level

23



Third level

Fourth level

Fifth level

24



Third level

Fourth level

Fifth level

25



Third level

Fourth level

Fifth level

26

Millennials



Third level

Fourth level

Fifth level

27



Third level

Fourth level

Fifth level



Third level

Fourth level

Fifth level

AdTech



Third level

Fourth level

Fifth level

Geo Targeting

New ways to target based on geography:

1. Target By Address

2. Target by Venue

3. Exclude By Address

4. Everyone In This Location

5. People Who Live In This Location

6. People Recently In This Location

7. People Traveling In This Location

Facebook knows where you live and they know your current location. They

also know that your current location is more than 100 miles from your

home.



Third level

Fourth level

Fifth level

Facebook Atlas

1. Solving the cookie problem across mobile and web

2. Gives advertisers access to Facebook's targeting precision across the

entire web, wherever consumers access it.

Consider this use case: Marketers could leverage Facebook targeting to

reach a consumer on ESPN.com, and then use Facebook's Audience

Network to reach that same consumer on ESPN's SportsCenter app.



Third level

Fourth level

Fifth level

Programmatic (RTB)

Buying of specific audiences using lots of data to

figure out the right ad, the right person, the right

time. And machines will simply handle all of the

process involved in buying media:1. Premium inventory, mobile and video platforms are

all moving to automated, data-driven platforms that

can access consumers at all points in the purchase

path.

2. These technologies still need to solve for core,

persistent weaknesses: viewability, attribution,

scaling quality inventory



Third level

Fourth level

Fifth level

Predictive Analytics

In 2015 marketing is all about leveraging insights from big data to

determine your next customer.

Pulling in thousands of variables to predict your most likely prospects in a

way that has never been easier.



Third level

Fourth level

Fifth level

34

THANK YOU

Keep in touch

@alansky

5 things you should know about mobile marketing today and 5 more for tomorrow

Marketing

master title styleclick

face meeting

growth hackingclick

anneke seleyclick

powerpoint presentation