5 tips for increasing community engagement
DESCRIPTION
Valuable and life saving tips for building a proactive community on Facebook developed by Mindjumpers.TRANSCRIPT
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Tips for Increasing Community Engagement 5
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It takes 7me and pure sweat to get people in a community to
engage
and interact with each other… …and you!
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Here are some life saving
7ps to succeed as a community manager and tribe builder.
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Mindjumpers recommends applying the 7ps on
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1 Make it Easy Peasy to Par7cipate
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Use mul7ple entry points and ways for your fans to
to the community. contribute
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Facebook enables fans to post comments – tag photos ‐ like content ‐ comment others ‐ reply to discussions…
you name it!
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Use ac7onable language to turn those lazy observers into
commiKed contributors.
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It’s ok to put out a
call for ac7on if you need to. Really!
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Use status updates to
ask ques7ons and encourage responses.
DO NOT
deliver press releases!!!!
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2 Be an Inspirer
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Every community is different and
a manager must adapt accordingly. But first of all:
be a leader!
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A great leader will step in and encourage people to interact with each other.
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A great leader will start discussions and ask fans to engage.
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A great leader will post inspiring content and floss every day… ok, you get the leader‐thing.
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3 Interact with The Community
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Interac7ng with the
community lets them know that
someone is listening.
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Welcome newcomers and encourage them to
in the conversa7ons. join
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Talk to commentators, be
colloquial and lay out guidelines for par7cipa7ng.
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Pay aKen7on to ac7ve par7cipants in the community – they’re the ones
behind the content and the pillars of your tribe.
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Yes, you may delete posts
if they are out of context.
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Yes, you may delete those
consistent nega7ve comments if
they purposely obstruct the discussion, but…
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… always contact the writer one‐on‐one before erasing. That’s common courtesy.
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4 Iden7fy and Nurture Power Users
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Don’t forget about those
frequent content contributors in your community.
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The culture you create with really ac7ve users from day one
will strongly influence your page when it reaches a bigger audience.
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Iden7fy, befriend and
the ac7ve and loyal users. nurture
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Your super users can offer great insight and feedback. They might even be smarter than the manager. Yep, that’s you!
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5 Reward Contributors
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Give users good reasons to post comments and interact.
AKen7on is always a good reason.
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Always reply to ques7ons and comments on the
wall and in private messages.
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Say thank you when users contribute with
relevant content or comments.
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Thank you