5 Tips on How to Be a Good Emotional Leader by former Nokia PM

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Tonight’s Speaker

Ira Frimere

Emotionally Intelligent Product Management

Ira FrimereVP Product @ Acclaro

About MeLate 90’s: Browser Wars & Mainstream Broadband

● Math Degree

● QA Engineer

Early 2000’s: The Dot Com Bubble

● QA Manager

● Product Manager

Last 10 years: Web 2.0 & Enterprise SaaS

● Product Marketing Manager

● Product Director

● VP Product

What is ‘Emotional Intelligence’?The capability of individuals to:

1. Recognize their own emotions and those of others;

2. Discern between different feelings and label them

appropriately;

3. Use emotional information to guide thinking and behavior;

4. Manage and/or adjust emotions to adapt to environments or

achieve one's goal(s).

From Wikipedia

PM Clichés

● Don’t get too high ● Don’t get too low● Don’t accept status quo● Don’t over-engineer

(KISS)● Don’t take product

failures personally● Be a good loser...BUT● Be an even better

winner

Getting Started

You will be:

- Inquisitive

- Confident

- Confused

- Eager to Impress

Others could be:

- Stressed

- Concerned

- Change Resistant

- Risk Averse

First Launch / Release / MVP:

You will be:

- Excited

- Nervous

- Looking for praise

Others could be:

- Critical

- Negative

- Hoping for failure

Facing Failures:

You will be:

- Deflated

- Stressed

- Disappointed

Others will be:

- Watching

- Judging

- Waiting

Handling Success

You will be:

- Energized

- Proud

- Rewarded (hopefully)

Others will be:

- Watching

- Judging

- Waiting

Miscellaneous PM Tips...

● Before asking a designer or developer to build something, explain why it’s

important to the business.

● Agile, Scrum, Kanban, Waterfall, etc… are all theories with advantages and

disadvantages. Work with your teams to find out what works best for your

company, your products and your team’s preferred ways of working.

● Tools don’t solve process problems, they can only help solve them. Snagit and

Bugzilla are my personal go to PM tools.

● When doing QA aim for ‘constructive destruction’.

● Never push on a Friday.

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