5 tips to build your brand community
TRANSCRIPT
I’m part of the people who believe that the world will dramatically change within the next
9 years…
…Or rather part of the ones who believe that we can remarkably change it within the next 9
years
When technology changes the way we communicate, it changes society.
A new generation is born connected through social media
This generation has new values…
COMMUNITY
TRANSPARENCY
SUSTAINABILITY
AVAILABILITY
…and uses new services.Without ads!
!?
In the future, some type of goods will be financed, produced and delivered by collective communities
So what’s the future of marketing?
5 tips to build your brand in today’s fast paced world
5
#1KNOW YOURDIGITAL SELF
Be loyal to your Brand Values
#1KNOW YOURDIGITAL SELF
Define your Social Personality Profile
#1KNOW YOURDIGITAL SELF
Occupy the digital space#1
KNOW YOURDIGITAL SELF
Occupy the digital space#1
KNOW YOURDIGITAL SELF
#2EMBRACE
TECHNOLOGY
#2EMBRACE
TECHNOLOGY
Study Social Media Platforms
#2EMBRACE
TECHNOLOGY
#2EMBRACE
TECHNOLOGY
YouTube Channel
Define your Content Strategy
#3GROW A
COMMUNITY
Influence matters
#3GROW A
COMMUNITY
Reach out to new audiences
#3GROW A
COMMUNITY
#3GROW A
COMMUNITYIconosquare example:Tools for Instagramers
#4 ENGAGE WITH
RELEVANT CONTENT
#4 ENGAGE WITH
RELEVANT CONTENT
Content is king (entertain, educate, inspire)
George AAA
#4 ENGAGE WITH
RELEVANT CONTENT
Create stories that are to be expressed through every possible connection.
#4 ENGAGE WITH
RELEVANT CONTENT
Elements of content that move freely amongst themselves but do not become separate stories.
Our stories must remain connected.
#4 ENGAGE WITH
RELEVANT CONTENT
#4 ENGAGE WITH
RELEVANT CONTENT
Engage at the speed of conversation
#5 CO-CREATE
AND REWARD
#5 CO-CREATE
AND REWARD
#5 CO-CREATE
AND REWARD
#5 CO-CREATE
AND REWARD
Spiced Mocha Latte Remixed
#5 CO-CREATE
AND REWARD
Leverage your community tobuild things together
#5 CO-CREATE
AND REWARD
#4 ENGAGE WITH
RELEVANT CONTENT
#3GROW A
COMMUNITY
#2EMBRACE
TECHNOLOGY
#1KNOW YOURDIGITAL SELF
HOW DOES YOUR BRAND BENEFIT TO A LOT OF PEOPLE ?