5 T IPS TO CRAFT ANENGAG INGCORPORATEPH I LANTHROP ICCAMPA IGN

John Partilla

Whether you’re launching a new program,

revitalizing a stale one, or just want to make sure

you’re following best practices to maximize both

your reach and impact in your company’s

corporate social responsibility program. Below are

five steps you should follow in order to create an

environment of success when it comes to

promoting a certain charitable cause or mission.

SETT ING GOALS FORYOUR MISS ION

Before actually starting this process, you need to

sit back and reevaluate what the exact goals are

when it comes to defining “success.” Consider

how key causes map to the interests of your

employees and goals of your business.

Remember: the best philanthropy programs with

solid support come from a set purpose with

employee engagement. Authenticity is absolutely

essential stepping stone.

PLAN

Plan for a system that works the way you

work and assemble your team. Reduce or

eliminate inefficient tasks or processes to

funnel or cultivate long term success.

Basically, maintain flexibility and decide

how to adapt during the evolving process

of your corporate social responsibility

program.

SECURE A STRONGONL INE PRESENCE

Enhance your overall brand message and share

your philanthropic story with a website

dedicated to the cause. This not only makes it

clear for your supporters to find you, but it is also

easier for potential volunteers to engage. In

other words, utilize this site to give examples of

your work , latest/upcoming events, and ways

individuals can get involved at both micro and

macro levels.

LAUNCH T IME

The system before launching is essential when

it comes taking small steps to success. After

all the preparation leading up to this point,

take the time to make sure everything is in

place. Depending on the locale or area your

company is targeting, partnering up with a

business or other establishment to help in this

stage.

EFFECT IVELY COMMUN ICATEYOUR RESULTS

At the end of the fundraiser or digital campaign,

craft a comprehensive report underlining all the

success with the use of social media channels,

your website, and support from employees.

Follow-up after each donation to collect data and

send any stories to your

communications/marketing team for promotion.

Also, be sure to gather photos, stories, and

anecdotes to help promote next year’s event.