5 tips to enhance seo & online reputation with social media
TRANSCRIPT
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Tips to Enhance SEO5& Online Reputationwith Social Media
www.respage.com
Respage Social Media Platforms for the Multifamily Industry
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1. Produce and Post Content
Type of content depends on your objectives
Post photos and short updates to maximize Facebook engagement
Post during lunch
Post towards the end of the week
Longer form content, such as blog posts, generates inbound traffic
Our analytics do not support that unique content generates better results, but most SEO experts encourage unique content
Integrate blog headlines into your index page to make your site dynamic
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2. Listen and Respond….Or Don’t
Develop a social media communication strategy that meets the needs of your organization
Different organizations handle these challenges differently
Some do not respond to negative reviews and ratings
Some outsource monitoring
Regardless, monitoring tools to listen and respond to what your clients and prospects are saying are imperative
If you are objective, you will find areas of improvement
Consider choosing a monitoring tool that will allow you to see comments for your entire portfolio’s social media campaigns
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3. Claim & Complete Your Google+ Local Page
Replaced Google Place pagesRequires entering a PIN that’s mailed to the property – this makes claiming them difficultBut since Google+ Local Pages will likely be important for SEO, it should be a major priorityAlso claim other major directory pages
Yellowpage.comBing and Yahoo Local PagesConsider using a directory submission service to maintain content
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4. Socialize Your Website
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Use social elements to make your site dynamic
Improve SEO results
Personalize your marketing
Examples of social elements you can integrate
Blog headlines
Facebook/Twitter feeds
Reviews and ratings
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5. Manage Your Expectations
Social media does:
Help improve resident communication
Provide an additional platform for prospects to connect with and ask pre-leasing questions to your community and your residents
Improve SEO
Require constant attention
Although there are exceptions, most communities report that social media doesn’t provide a large number of leads
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Review
1. Produce and Post Content
2. Listen and Respond….Or Don’t
3. Claim & Complete Your Google+ Local Page
4. Socialize Your Website
5. Manage Your Expectations
Questions? Email [email protected]
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