5 tips to shoot better photos for your online …...2019/04/23 · to your target audience. 1....
TRANSCRIPT
CANON
FOR YOUR ONLINEFASHION STORE
Do you have your own blogshop or clothing line? Then you will need visuals captivating enough to inspire your customers to buy.
Nothing creates a better first impression than a series of beautiful photos.
Here’s a step by step process to help you create your own lookbook or visual assets for your online fashion store.
Products shot with a white background are good, but pairing them with a textured background or foreground will help to tell a better story. For example, using an oak block creates a more interesting visual. Do your research and find out what appeals
to your target audience.
1. STYLE & SHOOT YOUR ACCESSORIES
More and more blogshop businesses are hiring models for their lookbooks and collections. Find a model that fits your
brand’s design ethos, and the look and feel you want to portray in your collection.
2. FIND THE RIGHT FASHION MODEL
Most professional models are able to grasp the concept and perform, and it is up to you to find the angles when
photographing them. Shoot full length, mid-shot and up close to capture a variety of looks.
3. DISCUSS WITH YOUR MODEL
The close-up details of your products are important because your potential customers would want to have a closer look before
deciding on a purchase. Make sure that you showcase your accessories elegantly with the help of your model.
4. CAPTURE THE DETAILS
Finding the right location can help create a story, inspire your customers, and bring out your clothes even more. Have a place
in mind before engaging any third party, and having a quick recce the day before can help keep the photoshoot organised
and e�cient.
5. FIND THE RIGHT LOCATION
5 TIPS TO SHOOT BETTER PHOTOS
PRODUCE THE MOST STUNNING PHOTOS FOR YOUR ONLINE STORE
www.snapshot.canon-asia.com
Lenses and cameras are for illustration purposes and may not represent the actual product.
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