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5 ways corporations benefit from unified csr programs

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5 Ways Corporations Benefit from Unified CSR Programs

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Page 1: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

Page 2: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

Everyone is paying attention to what companies are paying attention to.Consumers want to buy from (and do business with) companies whose services and products are both good for them and good for society.

In its 2015 Nielsen Global Corporate Sustainability Report, Nielson found that 66% of global consumers say they’re willing to pay more for sustainable brands – up 55% from 2014.

Page 3: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

81% of Millennials expect companies to make a public commitment to good corporate

citizenship

Page 4: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

The Best Talent is Paying Attention Too…

Source: Net Impact

Page 5: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

And the Millennials?

More than half said they would refuse to work for an

irresponsible corporation. WORKPLACE

GIVING

80% of a sample of 1,800 13-25 year olds wanted to work for a

company that cares about how it impacts and contributes to society.

Source: Millennial Cause group – The 2020 Workplace

Page 6: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

You have to tell them!

Dark Blue Box

How does everyone who’s paying attention know that you’re being socially responsible?

Page 7: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

What makes a compelling CSR story?• Authenticity• The Why behind the What• Compelling data and statistics – the more comprehensive the better• Personal Success Stories• Local, national and/or global relevance

Page 8: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

5 Benefits of a Unified CSR Program1) A workforce mobilized to impact

change2) Storytelling that is most relevant to

your key stakeholders and constituents

3) Corporate Branding4) Employee attraction and retention 5) Great social impact

Page 9: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

Technology Demonstration of Good Done Great Platform

Page 10: 5 Ways Corporations Benefit from Unified CSR Programs

5 Ways Corporations Benefit from Unified CSR Programs

Questions???

Page 11: 5 Ways Corporations Benefit from Unified CSR Programs

Christina BowenSVP, Client Success

[email protected]

Riley CroftDirector of Sales

[email protected]


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