5 ways in which big data can help the hospitality industry
TRANSCRIPT
Top 5 ways
Big DataBoost
HOSpitalityIndustry
Big Data is a gold mine of data and if
the analytics are applied correctly, it has the potential to
change the course of any industry
While most industries have plunged themselves into the ocean of Big Data, industries like hospitality have so far shield away
An industry that is largely unorganized andrelies purely on traditional customerfeedback can transform to become anorganized sector and maximize profits byapplying Big Data’s analytical insights.
1.Understand Customer Preferences Better:
Big Data has the potential to tap even the stray, unstructured
pieces of opinions that customers might share on Facebook
and Twitter.
Big Data can help to streamline these preferences to give an
exact road map for the hoteliers to work on.
2.Identify the Bestseller:
Big Data gives the hotel an opportunity to maximize their
revenue by adjusting the prices for each service accordingly.
3.Offer the Right package to the Right customer at the Right time:
Understanding their needs and preferences can help a hotel
to target personalized campaigns to the customer in real
time.
There’s a tremendous potential to maximize revenue and
build brand loyalty by targeting the right customer with
attractive packages through right channels in real-time.
4.Anticipating Customer Requirements:
In order to sustain and capitalize the gains, it is essential to
pay heed to the smaller aspects of customer service during a
guest’s stay.
Hotel staff that are equipped with Big Data enabled smart
devices could take care of these in real-time pushing up the
customer satisfaction levels.
5.Fine tune Operational Activities:
The hotel industry needs to invest in the upkeep of not only
its tangible assets but also the intangible ones.
IT operational analytics can anticipate a spike in traffic to a
website and help the organization take corrective steps in
time.
While the benefits areimmense, Big Dataalso poses a fewchallenges to the traveland tourism industry
The multi-lingual challenge
While the data gets mined from all over the world, the solutions it has to offer needs to be delivered in the language largely understood in a particular country or a remote locality.
Significant Infrastructure Investment
The industry suffers from a poor IT infrastructure with many remotely located hotels within the same chain, not at par with its more urban sister concerns.
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