5 ways news organizations are engaging their audiences

12
Terms of Engagement: Five Ways News Organizations Are Trying To Build Loyalty With Audiences Visiting research fellow, 2013-14 academic year Jake Batsell @jbatsell [email protected] Assistant professor, Division of Journalism AEJMC Montreal August 7, 2014 #aejmc14

Upload: jake-batsell

Post on 23-Aug-2014

608 views

Category:

News & Politics


6 download

DESCRIPTION

Presentation for AEJMC "Engaging the Audience" panel in Montreal, Quebec, Aug. 7, 2014. // How are today’s journalists finding new ways to engage the audience they once took for granted? Jake Batsell has spent the past two years visiting innovative news organizations that are experimenting with new methods to connect with – and, yes, monetize – their readers, viewers and digital users. Batsell, an assistant professor of journalism at Southern Methodist University and a visiting research fellow at The Texas Tribune, conducted interviews with more than 100 journalists across the United States and United Kingdom for his forthcoming book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (Columbia University Press, February 2015, ISBN # 978-0-231-16835-9). The goal is to demonstrate that, at a time when news organizations are losing agenda-setting power, journalists still can thrive by earning their audience's attention through a combination of online technology and personal interaction.

TRANSCRIPT

Page 1: 5 Ways News Organizations Are Engaging Their Audiences

Terms of Engagement: Five Ways News Organizations Are Trying

To Build Loyalty With Audiences

Visiting research fellow, 2013-14 academic year

Jake Batsell @jbatsell [email protected]

Assistant professor, Division of Journalism

AEJMC Montreal August 7, 2014 #aejmc14

Page 2: 5 Ways News Organizations Are Engaging Their Audiences

#aejmc14 • @jbatsell • 8.7.14

News used to be a one-way lecture.

Audience attention was taken for granted.

Page 3: 5 Ways News Organizations Are Engaging Their Audiences

#aejmc14 • @jbatsell • 8.7.14

Today, news is a perpetual conversation.

Audiences have infinite options. How can news organizations build loyalty?

Page 4: 5 Ways News Organizations Are Engaging Their Audiences

Engagement, Loyalty and Revenue • @jbatsell • 6.11.14

• Based on visits to more than 25 news organizations in U.S./U.K.

• 100+ interviews

• Aimed at journalists, academics,

students and anyone else interested in the future of news

• Part of CJR Books series

• More details: j.mp/engagedj

ENGAGED JOURNALISM (Columbia University Press, Feb. ‘15)

Page 5: 5 Ways News Organizations Are Engaging Their Audiences

I found that news organizations are trying to engage audiences in five main ways:

#aejmc14 • @jbatsell • 8.7.14

Page 6: 5 Ways News Organizations Are Engaging Their Audiences

1. Face-to-face engagement #aejmc14 • @jbatsell • 8.7.14

Page 7: 5 Ways News Organizations Are Engaging Their Audiences

2. News as conversation #aejmc14 • @jbatsell • 8.7.14

Page 8: 5 Ways News Organizations Are Engaging Their Audiences

3. Serving the ‘passionate vertical’ #aejmc14 • @jbatsell • 8.7.14

Page 9: 5 Ways News Organizations Are Engaging Their Audiences

4. Search, explore, play #aejmc14 • @jbatsell • 8.7.14

Page 10: 5 Ways News Organizations Are Engaging Their Audiences

5. Measuring and monetizing the audience relationship

#aejmc14 • @jbatsell • 8.7.14

Page 11: 5 Ways News Organizations Are Engaging Their Audiences

The book, boiled down to a tweet:

#aejmc14 • @jbatsell • 8.7.14

Page 12: 5 Ways News Organizations Are Engaging Their Audiences

Thanks!

Visiting research fellow, 2013-14 academic year

Jake Batsell @jbatsell [email protected]

Assistant professor, Division of Journalism

More info: j.mp/engagedj