5 ways to create an army of social media advocates
DESCRIPTION
By harnessing the social voice of their employees, every organization has the potential to create an army of advocates. And while this has begun to be acknowledged by the Fortune 500 and a few other pioneering companies in social leadership positions, it is the vast majority of organizations, from small to large, that still stand to gain the most from socially empowering their employeesTRANSCRIPT
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“You can lead a horse to water...”
Finding Thirstier Horses
1. Set boundaries
2. Advocate
4. Support
5. Recognize
3. Start Smallall
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Social guidelines minimizes risk and empower employees.
Communicate thevision!
Find the thirstier horses - those young social adept early adopters.
Provide them resources, tools, and sharable content.
Make the participants heroes!
By harnessing the social voice of their employees, every organization
has the potential to create an army of advocates!
Harness the
SocialVoice