5 ways to get stronger roi with retargeting
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5 WAYS TO GET STRONGER ROIWITH RETARGETING
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What’s your Day 1retention?
How do you optimizeyour LTV?
How deep do you know your app users?
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RETARGETING? YES!MUST HAVES...
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Insert your text hereTRACKING + DEEP LINKING + VOLUME
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1.COHORTS Custom cohorts for your app Split your cohorts until you can Cohorted ads as well
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2. DYNAMIC CREATIVE OPTIMIZATION(DCO)
Personalized message based on the cohort
Based on past product views & app interactions
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User acquisition: Great creatives
Retargeting: Poor creatives
3. ENGAGING & INTERACTIVE CREATIVES
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4. FIND THE GOOD MOMENTS Find the users wherever they are
At every possible moment
Large reach & in many different apps
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5. TRIPLE WIN RETARGETING
Convert an install to a customer Know your users through their actions
Don’t show an ad, show an offer !
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What’s your Day 1retention?
How do you optimizeyour LTV?
How deep do you know your app users?
Alexei ChemendaAdikteev - MotionLead - Trademob
Follow-up at the booth // Workshop @4PM