5 ways to monetize your digital content€¦ · digital extras bonus content, interactive features,...
TRANSCRIPT
Your Digital Content5 Ways to Monetize
Steve ChapmanDirector, [email protected]
Understanding and maintaining the value of content is more important than ever.
The value of your content can be derived from a number of five broad categories – with publishers drawing from one or more of these categories to develop their strategy.
The Broad CategoriesYour Digital Content5 Ways to Monetize
� Digital Subscriptions� Growing� Pricing is key
� Paywalls� Can be risky� Increased costs
� Additional content� Infrastructure� Resources
� Single Copy Sales� Small, but growing� Essential for discoverability
� Print + Free Digital� Authenticate print subscribers� Adds great value
� Multi-screen, multi-location� Maintain (and grow) subscriber base
� Digital Upgrades� Small premium� Digital extras
� bonus content, interactive features, ratings, social interactivity
� Device Bundles� Device with subscription purchase
� Drive long term retention
� Service Packages� Leverage brand or theme
� Bundle across services – print, digital, social, community, events
� In-App & On-Site� Drive messaging � Banners, popups, interstitial, splash screen,
welcome screen, inline
� One App, One Advertiser� Brought to you by…� Associates one brand with one publications
� In Publication� Expand on print advertisements� “Virtual Pages”
� Targeted� What readers are viewing� Right ad at right time
� Sponsoring content for the masses� Continuous free sponsored access � All or selected content
� Targeted User Groups� Specific group, location, or time period� Associations, loyalty clubs, “frequent”
programs, hospitality, events, shows, regions
� Title on Title Sponsoring� Leveraging top titles� Drive users to other publications
� More than a Digital Newspaper Shelf� Provide key features � Reach new demographics� Enjoy crossover benefits between publications� Increased discoverability� Expanded customer base
� Global Exposure Across Devices� Access to global markets� Supported across all platforms
� Unique Channels� Institutional, B2B, B2B2C� Difficult barrier-to-entry channels
� Pre-load Inclusion� Content exposure via pre-load deals