5 ways to optimize your facebook page

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5 Ways to Optimize Your Facebook Page

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Page 1: 5 ways to optimize your facebook page

5 Ways to Optimize Your Facebook Page

Page 2: 5 ways to optimize your facebook page

Featured photos

Left-Side Links Panel

Rolling Feedback

Featured Likes

Wall Tab Layouts

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Page 3: 5 ways to optimize your facebook page

Any photo you upload to your page automatically flies up to the featured photo feed, a row of 5 photos that will change position every time a visitor lands on the page. But because you have to account for the pictures

changing order each time the profile is refreshed, you might need to come up with branding imagery that remains consistent no matter what order it’s viewed in.

o Grab attention of users visiting.

o Promotes further activity within the Hanes page.

Featured photos

Page 4: 5 ways to optimize your facebook page

Featured photos

Left-Side Links Panel

Rolling Feedback

Featured Likes

Wall Tab Layouts

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Page 5: 5 ways to optimize your facebook page

Apart from 3 default applications native to the Facebook platform, you can install as many other applications to your page as you want. It’s important to note that there is a concept of above or below the fold within the

links panel: only 8 links are visible to visitors at first. For this reason, you want to make sure you’re displaying the most important tabs above the fold.

o The first 8 left-panel links are displayed, along with the "More" function.

o 3 additional custom applications hidden below the fold.

Left-Side Links Panel

Page 6: 5 ways to optimize your facebook page

Featured photos

Left-Side Links Panel

Rolling Feedback

Featured Likes

Wall Tab Layouts

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Page 7: 5 ways to optimize your facebook page

This function makes it very easy to see trends of interaction on your page by content type, time of day or frequency. EdgeRank algorithm works to determine how much reach your post will get. According to the

initial hours of popularity your post has garnered, the numbers will show up and can change over time as more (or fewer) people interact with your page.

o Certain types of posts I make inspire many more likes than comments

o Other types inspire more comments than likes.

Rolling Feedback

Page 8: 5 ways to optimize your facebook page

Featured photos

Left-Side Links Panel

Rolling Feedback

Featured Likes

Wall Tab Layouts

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Page 9: 5 ways to optimize your facebook page

It displays up to 5 other brand pages you have liked while logged in “as page.” Facebook now allows users to browse Facebook as a page. So, brands can like pages and leave comments as the brand itself, without bringing the person behind the brand into the mix. While the Featured Likes default to cycling randomly

through all the pages your brand has liked on each page refresh, you can also set the 5 “featured” pages in your settings so that they don’t rotate.

o Display the fan pages of jewellery shops and brands that carry the Verragio brand in their stores.

Featured Likes

Page 10: 5 ways to optimize your facebook page

Featured photos

Left-Side Links Panel

Rolling Feedback

Featured Likes

Wall Tab Layouts

1

2

3

4

5

Page 11: 5 ways to optimize your facebook page

Users can choose the default wall layout for visitors: Chronological “Most Recent” and just posts made by the page, “Page.” If the selection is chronological, users landing on the wall will see every interaction made on the

page. By choosing to display posts made by the “Page” as the default, posts made by your fans don’t go away—they can be accessed by clicking into the “Most Recent” feed.

o Changed the default wall view to “Joe’s Crab Shack Official Posts,” from the chronological ‘Most Recent’.

Wall Tab Layouts Can Be Different

Page 12: 5 ways to optimize your facebook page

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