5 ways to use snapchat geofilters for business

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Kate Talbot [email protected] katetalbot.me

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Page 1: 5 Ways to Use Snapchat Geofilters for Business

Kate [email protected]

katetalbot.me

Page 2: 5 Ways to Use Snapchat Geofilters for Business

130 million daily active users and 400 million

snaps per day.

Snapchat is one of the fastest-growing social

networks

Over 1 billion views of Snapchat stories each

day

Why Snapchat?

Page 3: 5 Ways to Use Snapchat Geofilters for Business

The platform has transformed video

storytelling, and its native tools have

incredible social media marketing value. Now,

you can create your own specific geofilters and

use them to advertise to your audience.

Snapchat geofilters are the perfect way to

harness your audience’s attention, because

they’re already digesting your content.

Geofilters make it easier for your audience to

engage and promote your product or brand

organically.

Why Geofilters?

Page 4: 5 Ways to Use Snapchat Geofilters for Business

Announce New Product Launches

When launching a new product, you want to

encourage your community to find out more about

it and ultimately make a purchase.

By using a Snapchat geofilter, you’re showing your

audience that your products are important and

worthy of branded filters. You’re also adding a

marketing element that connects the audience

emotionally to the brand.

Page 5: 5 Ways to Use Snapchat Geofilters for Business

Example: Everlane

Everlane’s Elevate Summer used

branded geofilters for its summer

collection. The company also

partnered with magazine editors for

Snapchat takeovers.

On the Everlane Snapchat account,

the editors gave their opinions on

collection favorites. With this

approach, you can showcase the

importance of a new product line and

give real-time insights to your

community on what products to

check out.

Page 6: 5 Ways to Use Snapchat Geofilters for Business

Share Company Culture

To promote company culture and your business

offerings, you can create a Snapchat geofilter for

your office.

Employees could become your biggest digital

advocates as they use the geofilter to share with

their communities.

You can encourage employees to share behind-

the-scenes events at your company or interview

colleagues about their favorite parts of their job.

Page 7: 5 Ways to Use Snapchat Geofilters for Business

Example: HubSpot

For Partner Day, HubSpot created aspecial geofilter using their signatureorange hue. Employees and partnersused the geofilter to highlight the bestmoments of the day. To encouragesharing, design a geofilter as a digitalname tag that will allow users toinsert text about who they are andwhat they do.

Page 8: 5 Ways to Use Snapchat Geofilters for Business

Promote Charity Events

Using geofilters for live events creates an inclusive element

that bonds the community. For charity events, they can help

build awareness for a cause.

Creating Snapchat geofilters for events will add an element of

surprise and delight for your guests and will allow people to

share the event in real time. They can also increase visibility

and messaging in a fun and effective way.

Page 9: 5 Ways to Use Snapchat Geofilters for Business

Example: Imprint.CityImprint.City, a non-profit focusing

on cultivating community through

art, hosted a masquerade charity

event to raise awareness. Because

the attendees were already going to

use social media at the event,

organizers created a Snapchat filter

to make the event more digitally

accessible. Many community

influencers used the filter, which

helped spread the word about the

organization and its cause.

You can also use

the snaps taken by

your guests for

future marketing

materials. Promote

them on other

social networks or

in pamphlets for

fundraising efforts.

Page 10: 5 Ways to Use Snapchat Geofilters for Business

Support Your Presence at Trade Shows

Create a Snapchat geofilter with your company name

and the table number, you can reach people where

they’re already spending time at trade shows: on their

phones.

Use social media contests and have a Snapchat trade

show scavenger hunt, where attendees have to

capture specific snaps at the event. The attendees

would have to send the photos via Snapchat or bring

them to the booth for a chance to win a prize.

Page 11: 5 Ways to Use Snapchat Geofilters for Business

Example: Search Marketing Expo & Accel

Page 12: 5 Ways to Use Snapchat Geofilters for Business

Support Your Personal Brand

Create a personal branded Snapchat geofilter if

you’re attending a conference or an event

where you want to connect with like-minded

people. If you have a book to sell or a new

album launch, you can reach a whole new

audience.

Page 13: 5 Ways to Use Snapchat Geofilters for Business

Example: Lance & Skrillex + DiploYou never know who will

use the filter. Up-and-coming

musician Lance created a

Snapchat geofilter for a

concert where potential fans

of his music would be. It

ended up that major stars

Diplo and Skrillex took a

selfie on Diplo’s Snapchat

account using Lance’s

geofilter. The filter, which

cost only $15, reached

millions of Snapchat

followers. In doing so, it

spread the word about his

album.

Page 14: 5 Ways to Use Snapchat Geofilters for Business

Final Thoughts

Social media marketers want to engage, inform, and

excite their audiences. By using Snapchat geofilters,

a small investment can go far. These five examples

show the variety of ways you can use Snapchat

geofilters to expand your brand and inspire your

community.

Page 15: 5 Ways to Use Snapchat Geofilters for Business

Thank You!

Read the full article on Social Media Examiner

http://www.socialmediaexaminer.com/5-creative-

ways-to-use-snapchat-geofilters-for-business/