9/8/2018 5 Ways To Use The Anchor Audio App For Business - Kim Garst | Marketing Strategies that WORK

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5 Ways To Use The Anchor Audio App For Business

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Have you heard buzz around the new audio app, Anchor?

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Anchor allows you to record and share soundbites (called “waves”) of yourself talking. Anchor’stagline is “Radio by the People” Sounds pretty simple right?

What’s causing such a stir is the way Anchor makes it so easy for anyone to record short audioclips, then share them just as they would a Tweet or a Facebook status. Then, followers can easilyrecord their own voices in a reply wave. It creates a conversation, or a collaborative kind ofpodcast.

Until now, audio has been pretty difficult to break into small pieces and share effectively. ButAnchor’s vision is to make podcasting as simple for everyone as blogging. In fact, some podcastersare hoping that Anchor could be a great way to expose a much larger group of people to theirshows, even if they haven’t discovered podcasts yet.

Anchor is free to download from the app store. Unfortunately, it’s only available for iOS devices atthis time but you can expect versions for Android and the Web later on in 2016. For now, Anchor isso new that this is your chance to get in on the ground floor and use it in your business!

So without further ado…

5 Ways To Use The Anchor Audio App forBusiness1. Use Anchor to provide SNACKABLE content to your tribeAnchor is 2 minute “waves” but it’s perfect for “snackable” content! You could share your expertiseby starting a tip series that shares small snippets of info that is actionable. You could also hoststrategy waves that showcase specific ways that drive the results that your tribe is looking toachieve. Resources are HUGE! People love know what you are using for certain types of projects inyour niche.

Use hashtags to categorize your waves on #Anchor so that peoplecan find your content.

CLICK TO TWEET s

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2. Build relationships!WHAT? That relationship word AGAIN? Yep! It never gets old <smile>!

The neat part about Anchor is that it allows everyone to have a voice…a REAL voice at that! I amloving that I get to actually hear people’s voice and am not reliant on the written word to get asense for who that person is in real life. The opportunity for connecting is so much richer becauseof this “real” voice application.

3. Word or Quote of the DayBoth of these ideas are fantastic ways to get conversations started and have people coming backto your waves day after day.

Why not leverage it to connect and build up others on Anchor as well? The word of the day couldbe totally random OR it could be tied to your area of expertise. This simply requires a bit ofcreativity and you are off to the races!

4. Encourage discussion between your followers over audioThis is yet another way Anchor is easy to use. After someone listens to your wave, anchorautomatically plays the next reply in a discussion thread—it feels like they’re listening to aconversation! The idea is that after listening to a few reply waves, your listener will want to jump inand create their own reply, similar to how they might want to write a blog post comment afterreading other people’s thoughts in the comments section.

You gotta build relationships, aka the 'know, like and trust' factor sothat you can actually monetize your business!

CLICK TO TWEET s

Inspiration is the #1 type of content that people engage with onabsolutely any social platform!

CLICK TO TWEET s

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So make sure you encourage your listeners to jump in! Ask them to share their experience on thetopic you’re discussing. The more specific the question, the more likely it will trigger a responsethat they’ll want to share.

5. Conduct rapid fire style interviews about current eventsLet’s say there’s some breaking news in your niche. If you want to collect the perspectives of manydifferent people in a short amount of time, posting your thoughts using the Anchor app could be aperfect way to get feedback quickly.

Some news organizations are using the app to ask, for example, “What did you think of thepresidential debate last night?” Then people leave their thoughts in a wave, just as they mightcomment on a news article in written form.

BONUS TIP:6. Drive traffic to your blogI am all about using one social platform as a launch pad to send someone to a more robust placewhere they can connect and perhaps even purchase. That said, you have to lead with a valueproposition that will entice someone to move from one location to another. Anchor is, in myopinion, a fabulous way to provide a summary of your latest blog post and then invite thoselistening to check out the entire article on your site. The key to this tip is that you have to make iteasy for people to go to your site. I would recommend using bit.ly (link shortener) so that you canarticulate a custom link that is easy for people to remember. For example: bit.ly/fbadsblueprint.Easy to say and easy for someone to remember when the go to type into their browser.

DOUBLE BONUS!!Guess what?! I actually ASKED others ON Anchor how they planned to use it for theirbusiness and got TONS of amazing answers!!

Check it out, not only for more great ideas but also to see what all the buzz is about Anchor :-)!

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So what do you think? Will 2016 Be The Year of Social Audio?

Some are saying that Anchor is to audio what Instagram is to pictures—easy to use, easy to share,and sure catch on quickly. Time will tell, but the enduring popularity of radio shows and podcastshave proven that audio is a great way to create intimacy with an audience.

With Anchor, all you have to do is press the big red button, record your thoughts, then post them.So give it a whirl and see what you think!

Now I’d love to hear from you: what have you heard about Anchor? Have you given it a try?

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Comments

Debra saysMarch 2, 2016 at 11:51 am

Interesting! I don’t have any idea how I would use this but I do like your idea to conductrapid fire style interviews about current events. Something to consider. Thank you for theinformation Kim.

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Kim Garst saysMarch 21, 2016 at 4:47 pm

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Give it a try, Debra!

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Rob Russo saysMarch 2, 2016 at 12:07 pm

I’m loving Anchor, even though I’m a “think visual” guy all about visual content.

I haven’t jumped into the world of podcasting — thinking about the setup expense,commitment, etc., even if it can be minimal to start. Anchor, however, allows me to jumpright in the action and just “press the red button,” as you said.

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Kim Garst saysMarch 21, 2016 at 4:47 pm

Exactly, Rob!

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Dina Eisenberg saysMarch 2, 2016 at 12:09 pm

Wow, Kim, great new tool. I plan to use it in several ways. First, to create audio tips andinspiration for my peeps. But also, I’m suggesting that clients use Anchor to send

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messages to your team! Those late night ideas can be recorded on Anchor anduploaded to Slack for your team to tackle the next day. Feels like a mogul-move! Thanksfor all you do

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Kim Garst saysMarch 22, 2016 at 11:32 am

That’s a great idea, Dina!

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Zenaida saysMarch 2, 2016 at 12:09 pm

If it used less bandwith to use on the road (big problem with Periscope when you are in acountry without good net service), then it could be great to paint a wordpicture of alandscape or meal. Hope that whoever uses it watches their non-words such as “ah”,“um”, etc.!!

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Deb saysMarch 2, 2016 at 7:29 pm

I’ll have to try this out. I am in Cairo, Egypt right now and I can’t get Periscope towork!

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Kim Garst saysMarch 21, 2016 at 4:48 pm

That would be really interesting to listen to!

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Michael Kawula saysMarch 2, 2016 at 12:12 pm

Great roundup and as we’ve seen on Vine, YouTube, Snap…those first to each platformthat makes it do great.

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Kim Garst saysMarch 21, 2016 at 4:49 pm

I can’t wait to see how you use it!

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Jo Cavagnis saysMarch 2, 2016 at 12:22 pm

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If you are a language teacher, this changes EVERYTHING! I think you’ve just made myyear!!

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Kim Garst saysMarch 22, 2016 at 11:33 am

Awesome!

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Robin Smith saysMarch 2, 2016 at 12:28 pm

Never heard of it till today! I downloaded and plan to start using. Seems super simpleand a great way to get content out there for the time-challenged. Thanks for introducingus to it.

I do have one question. Is it possible to have multiple accounts? Would like to set upaccount for my school district (job) as well as the personal account I set up.

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Ilene saysMarch 2, 2016 at 1:08 pm

Wow! I love the idea of this,.. Guess I will wait for tge ANDROID and web versions…

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Thanks, Kim, for sharing!

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Kim Garst saysMarch 22, 2016 at 11:33 am

Hopefully it gets rolled out to Android very soon.

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Barry saysMarch 2, 2016 at 1:37 pm

I just installed it and I think it could be a REAL advantage for us in business. Yes, lookslike a cool app!

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Kim Garst saysMarch 22, 2016 at 11:34 am

That’s great, Barry!

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Toby Beresford saysMarch 2, 2016 at 1:58 pm

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Like any social media channel it’s important to track your metrics. I use the GERMmetrics model, this helps me focus only on the right metric depending on my channel’smaturity:

– Get going – am I consistently pushing Anchor content on a reliable schedule? – Engagement – am I getting replies and likes from my target audience – Reliable reach – am I growing my followers, are they regularly tuning in to my content – Monetisation – am I driving the business actions I want from this channel

I think Anchor has potential, particularly for very short sound clips, but to use iteffectively for your business you must track your metrics. Anchor doesn’t have an APIbut when it does remind me and Rise will create a dashboard so you can track therelevant anchor metrics for you.

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leslie saysMarch 2, 2016 at 2:44 pm

Thanks for the great article Kim! Lot’s of great ideas! I use Snapchat to ‘practice’ beingon video and can see Anchor as a great way to ‘practice’ podcasting.

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Kim Garst saysMarch 22, 2016 at 11:34 am

That’s a good way to look at it, Leslie!

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Pam Brossman saysMarch 2, 2016 at 3:16 pm

My question is who has time to listen to all the replies?- That is the only disconnect forme. If you did talk show for a living perhaps but taking time to listen to replies and thenrespond would be a full time job on top of all your other social media activities. Iunderstand the tips strategies and the bite size chunks that is an awesome way to usethe tool. What I don’t get is that people think that leaders using this app are going tospend their day listening to the replies and responding.

Periscope you interact visually and respond and interact spontaneously. Same with blaband facebook livestream, but with this app you have to go back and listen to whatpeople said and respond. What happens when you start getting 30-50 two min repliesKim are you going to respond to each one alongside all the other livestreaming,blogging, facebooking and social media as well?

I understand people are now using ‘return on experience’ instead of ROI or ROT [ReturnOn Time], but for business owners who have a business to run, I am not sure timeinvested with this tool on the ‘reply side’ is going to work.

I would really like someone to explain the ‘interactive’ side of the sound wave for me tojump onto this one.

Am I missing something with the ‘reply and respond’ feature?

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Christelle saysMarch 2, 2016 at 3:17 pm

I was not familiar with Anchor, but it does sound like an interesting medium. I have beenrelying a lot on visual but I can totally see how this would work on a business setting.

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Thanks for sharing Kim!

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Kim Garst saysMarch 22, 2016 at 11:35 am

Give it a try, Christelle!

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Kimberly Allison saysMarch 2, 2016 at 4:52 pm

Hi Kim, What a great idea! I’ve been looking for new ways to brand my business and getmore of my content out – in short form. LOVE IT!

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Kim Garst saysMarch 22, 2016 at 11:35 am

Great to hear, Kimberly!

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Niriya saysMarch 3, 2016 at 1:56 am

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This article is so interesting and hence shared on my Twitter followers

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Kim Garst saysMarch 22, 2016 at 11:37 am

Thanks for sharing, Niriya. Glad you found it helpful to you.

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Icy Sedgwick saysMarch 3, 2016 at 4:47 am

I’d love to use this for sharing snippets of my novels but any platform that only makesitself available for iOS and not web or Android kind of makes me switch off.

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Kim Garst saysMarch 22, 2016 at 11:35 am

Hopefully it will get rolled out to Android in the near future.

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Andy Lockhart saysMarch 3, 2016 at 10:05 pm

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I’ve join Anchor, it is great so simple to leave a wave, lets see how it goes only been onfor 2 days.

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Kim Garst saysMarch 22, 2016 at 11:36 am

Have fun with it, Andy!

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Dina Lynch Eisenberg saysMarch 4, 2016 at 2:31 am

Kim-amazing! You always know the best & newest social media tools. I’m sharing how touse Anchor to guide your team on my blog and had to share this article, too. I’m evengoing to follow your tip and do an anchor to support it. Love taking quick action-Brava!

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Kelly Langston saysMarch 4, 2016 at 10:10 am

Hi, Kim: There are so many trolls out there… how does Anchor work with that? Forexample, if you used it to discuss your product, and then posted the discussion on ablog post, could an anonymous competitor (or a hater, troll) reply… leaving you without

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control to block them? Periscope makes it easy to block trolls, but how does Anchorwork?

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Kimberly D. Coleman saysMarch 4, 2016 at 12:13 pm

I enjoy audio much more than video, so I will test this app. Thanks!

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Kim Garst saysMarch 22, 2016 at 11:36 am

Then you will love this app, Kimberly!

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Kaye Swain saysMarch 8, 2016 at 6:00 pm

WOW – first I heard of this and it sounds great! Thank you. And one suggestion. I havebeen using Pretty Link Lite for 2 of my blogs and Pretty Link Pro for a third for years.Let’s me make personalized links – ie KayeSwain.com/free-app goes to my free realestate app – and it’s much easier to read and remember than bit.ly links. These arewordpress.org plugins that you can get through the regular plugin directory and I’ve

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found the lite works for me quite well tho you would probably want the pro Theirwebsite with full info is https://prettylinkpro.com/

Have a blessed week and thanks again! Off to check it out!

Kaye

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Kim Garst saysMarch 21, 2016 at 2:15 pm

Thanks, Kaye and you too!

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Michelle saysMarch 19, 2016 at 12:50 pm

Thanks so much, Kim. I just signed up for Anchor, and I made my first couple of waves.I’m hooked! It’s very cool, and it will work out for my business too.

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Kim Garst saysMarch 21, 2016 at 1:13 pm

Clapping hands over here, Michelle!

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deevapreneur saysMarch 19, 2016 at 6:41 pm

sounds really cool.its quite sad Android users always have to eat the cake last

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Kim Garst saysMarch 21, 2016 at 1:11 pm

Hopefully Android rolls it out very soon.

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Raphael Udonna saysApril 6, 2016 at 12:53 pm

Hello Kim,

I’m hearing about Anchor for the first time, and from all i read here, i should get using iton my iPad already (i hope there is an iPad compatible version).

I’m imagining Anchor as the audio twitter, sounds great. I’m off to the iTunes storealready

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Angela says

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December 22, 2016 at 2:14 am

Good post. I liked reading this post. Keep sharing.

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telephone systems Victoria saysJanuary 4, 2017 at 4:54 am

It has become the norm in the consumer space to be able access the information youneed, when you need it, regardless of time or place. For some time, therefore, businessusers have demanded the same functionality for enterprise apps. And BI has been quickto come to the party.

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frankie saysApril 12, 2018 at 5:49 am

I shared it,Kim

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