5 ways your marketing project can ruin customer day

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5 5 ways your ways your marketing project marketing project can can ruin ruin your your customer's customer's day day Alex Kowalczyk, Alex Kowalczyk, foxytasks.com foxytasks.com

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Marketers do very creative and impressive projects. But overall result can be easily ruined by not following some simple best practices in project management. Here is our checklist for marketing managers!

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Page 1: 5 ways your marketing project can ruin customer day

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ways yourways yourmarketing projectmarketing project

can can ruin ruin youryourcustomer'scustomer's day day

Alex Kowalczyk, Alex Kowalczyk, foxytasks.comfoxytasks.com

Page 2: 5 ways your marketing project can ruin customer day

Forget to setup Forget to setup ownersowners

With unclear With unclear responsibilitiesresponsibilities it's easy to run into it's easy to run into decisiondecision disorder, disorder, reworks and delaysreworks and delays

““Who will approve this movie brief?”Who will approve this movie brief?”

Page 3: 5 ways your marketing project can ruin customer day

Customer not Customer not awareaware of tasks of tasks

Customer not aware in Customer not aware in advanceadvance will will failfail to provide to provide input materials input materials on timeon time

““Why now? Cannot send you our brand pack this Why now? Cannot send you our brand pack this week, our marketing guy is on vacation!”week, our marketing guy is on vacation!”

Page 4: 5 ways your marketing project can ruin customer day

Missing Missing milestonesmilestones

Milestones are great Milestones are great to to markmark deadlines deadlines for critical for critical decisionsdecisions

““I'm not ready yet for approving the flier design. I'm not ready yet for approving the flier design. Can you hold the publisher?”Can you hold the publisher?”

Page 5: 5 ways your marketing project can ruin customer day

No customer No customer insightinsight

Customers are feeling Customers are feeling nervousnervous when when do notdo not know know the project the project statusstatus

““I am afraid you are late with my project! I am afraid you are late with my project! I will not accept any delay!”I will not accept any delay!”

Page 6: 5 ways your marketing project can ruin customer day

Failed to Failed to shareshare deliverables deliverables

Drafts, Drafts, designsdesigns, movies , movies should be should be sharedshared just in timejust in time they are created they are created for fast for fast feedbackfeedback loop. loop.

““I've not received an email with this movie file yet! I've not received an email with this movie file yet! No, 100MB won't fit my inbox!”No, 100MB won't fit my inbox!”

Page 7: 5 ways your marketing project can ruin customer day

Do Do notnot ruinruin their daytheir day

Creative projects are for Creative projects are for CustomersCustomers

About me: About me: Alex KowalczykAlex KowalczykSoftware Engineer - Project Manager - Creative EntrepreneurSoftware Engineer - Project Manager - Creative Entrepreneur

Cofounder of Cofounder of foxytasks.comfoxytasks.comProject Management for CreativityProject Management for Creativity

Page 8: 5 ways your marketing project can ruin customer day

marfis75marfis75, Creative Commons, from Compfight, Creative Commons, from Compfight

Send me adriftSend me adrift, Creative Commons, from Compfight, Creative Commons, from Compfight

themysterymanthemysteryman, Creative Commons, from Compfight, Creative Commons, from Compfight

Julia ManzerovaJulia Manzerova, Creative Commons, from Compfight, Creative Commons, from Compfight

MukumburaMukumbura, Creative Commons, from Compfight, Creative Commons, from Compfight

Alan TurkusAlan Turkus, Creative Commons, from Flickr, Creative Commons, from Flickr

Stuck in CustomsStuck in Customs, Creative Commons, from Compfight, Creative Commons, from Compfight

Steven DepoloSteven Depolo, Creative Commons, from Flickr, Creative Commons, from Flickr

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