5 ways your marketing project can ruin customer day
DESCRIPTION
Marketers do very creative and impressive projects. But overall result can be easily ruined by not following some simple best practices in project management. Here is our checklist for marketing managers!TRANSCRIPT
55
ways yourways yourmarketing projectmarketing project
can can ruin ruin youryourcustomer'scustomer's day day
Alex Kowalczyk, Alex Kowalczyk, foxytasks.comfoxytasks.com
Forget to setup Forget to setup ownersowners
With unclear With unclear responsibilitiesresponsibilities it's easy to run into it's easy to run into decisiondecision disorder, disorder, reworks and delaysreworks and delays
““Who will approve this movie brief?”Who will approve this movie brief?”
Customer not Customer not awareaware of tasks of tasks
Customer not aware in Customer not aware in advanceadvance will will failfail to provide to provide input materials input materials on timeon time
““Why now? Cannot send you our brand pack this Why now? Cannot send you our brand pack this week, our marketing guy is on vacation!”week, our marketing guy is on vacation!”
Missing Missing milestonesmilestones
Milestones are great Milestones are great to to markmark deadlines deadlines for critical for critical decisionsdecisions
““I'm not ready yet for approving the flier design. I'm not ready yet for approving the flier design. Can you hold the publisher?”Can you hold the publisher?”
No customer No customer insightinsight
Customers are feeling Customers are feeling nervousnervous when when do notdo not know know the project the project statusstatus
““I am afraid you are late with my project! I am afraid you are late with my project! I will not accept any delay!”I will not accept any delay!”
Failed to Failed to shareshare deliverables deliverables
Drafts, Drafts, designsdesigns, movies , movies should be should be sharedshared just in timejust in time they are created they are created for fast for fast feedbackfeedback loop. loop.
““I've not received an email with this movie file yet! I've not received an email with this movie file yet! No, 100MB won't fit my inbox!”No, 100MB won't fit my inbox!”
Do Do notnot ruinruin their daytheir day
Creative projects are for Creative projects are for CustomersCustomers
About me: About me: Alex KowalczykAlex KowalczykSoftware Engineer - Project Manager - Creative EntrepreneurSoftware Engineer - Project Manager - Creative Entrepreneur
Cofounder of Cofounder of foxytasks.comfoxytasks.comProject Management for CreativityProject Management for Creativity
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