5 x hot mobile technologies presentation - vocomo inc
DESCRIPTION
Vocomo Inc. presents at nextMEDIA's 5 X Hot Mobile Technologies. Looking to develop your mobile strategy? To build an app, explore mobile advertising or create mobile games? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest mobile technologies on hand for cross-platform success.TRANSCRIPT
MOBILE CRM DRIVING ENGAGEMENT & USAGE
Vocomo Inc
Mobile CRM - Objective
Stimulate usage & engagement Drive brand awareness Increased loyalty Encourage trial
Mobile Tools for CRM
AUTOMOTIVE
RETAIL
High response rate
High relevancy Inexpensive Ease of
connecting users to customer care teams
Ease of cross selling
Precision targeting Age Usage patterns Brand
Mobile CRM Case
Quest Singles PromotionChallenge
Increase usage and buying for a targeted group of users
Action Built a targeted SMS campaign to the specific user and provided them with an incentive to purchase
Solution Using Vocomo’s mobile messaging and CRM platform, Quest was able to send correspondence over SMS
Result 10% increase in usage and sales across the brand during the time of the promotion
Vocomo Mobile CRM