50 b2b marketing stats & tips

50

Upload: clarity-quest-marketing

Post on 17-Jul-2015

555 views

Category:

Marketing


1 download

TRANSCRIPT

87% of B2B buyers say

content has an impact

on vendor selection

87% of B2B buyers say

content has an impact

on vendor selection

35% of marketing

professionals worldwide

say content marketing is

their leading focus

The average B2B company

spends more than 25% of

their marketing budget on

content to drive leads

93% of B2B marketers

use content marketing

The average B2B company

spends more than 25% of

their marketing budget on

content to drive leads

$272 for B2B companies in 2013

Companies spend more

than $2 Trillion on

acquisitions every year

Companies spend more

than $2 Trillion on

acquisitions every year

The failure rate of

mergers & acquisitions is

between 70% and 90%

Brands that create

15 blog posts per

month average

1,200 new leads per

month

Brands that create

15 blog posts per

month average

1,200 new leads per

month

82% of marketers

who blog daily report

positive ROI for

inbound efforts

B2B marketers

using blogs

generate 67%

more leads

B2B marketers

using blogs

generate 67%

more leads

Small businesses

with blogs generate

126% more leads

Posts on Sundays get

25% more engagement

than posts during regular weekday

business hours

Business posts get the most engagement after hours between 5:00pm-1:00am

Business posts get the most engagement after hours between 5:00pm-1:00am

However, only 28.5% of posts

are sent after hours

Posts with photos have

38% higher engagement

than posts without

Using at least 1 hashtag in a

post can increase engagement

Using at least 1 hashtag in a

post can increase engagement

However, 84% of posts do

not use any hashtags

Web Traffic (63%)

Web Traffic (63%)

Lead Quality (54%)

Web Traffic (63%)

Social Sharing (50%)

Lead Quality (54%)

Web Traffic (63%)

Social Sharing (50%)

Lead Quality (54%)

Lead Quantity (48%)

Web Traffic (63%)

Social Sharing (50%)

SEO Rankings (44%)

Lead Quality (54%)

Lead Quantity (48%)

Web Traffic (63%)

Social Sharing (50%)

SEO Rankings (44%)

Time on Site (40%)

Lead Quality (54%)

Lead Quantity (48%)

Web Traffic (63%)

Direct Sales (39%)

Social Sharing (50%)

SEO Rankings (44%)

Time on Site (40%)

Lead Quality (54%)

Lead Quantity (48%)

Web Traffic (63%)

Direct Sales (39%)

Social Sharing (50%)

SEO Rankings (44%)

Time on Site (40%)

Customer Feedback (39%)

Lead Quality (54%)

Lead Quantity (48%)

Web Traffic (63%)

Direct Sales (39%)

Social Sharing (50%)

Inbound Links (34%)

SEO Rankings (44%)

Time on Site (40%)

Customer Feedback (39%)

Lead Quality (54%)

Lead Quantity (48%)

Web Traffic (63%)

Direct Sales (39%)

Social Sharing (50%)

Inbound Links (34%)

SEO Rankings (44%)

Time on Site (40%)

Subscriber Growth

(32%)

Customer Feedback (39%)

Lead Quality (54%)

Lead Quantity (48%)

1 of 3 Google searches

is a local search

4 of 10 people use local

search every day

86% of smartphone

owners use their device

for local search

9 of 10 smartphone

searches end in an action

Set your budget too low, you could

lose out on potential revenue

Set your budget too high, you could

have financial struggles

Set you budget too low, you could

lose out on potential revenue

Setting your budget as

a

percentage of revenue

is a good strategy

The average B2B tech company spends

3.6% of revenue

on marketing

Revenue Marketing Budget

Under $5M

$5-10M

$10-50M

$50-100M

Over $100M

7-8%

2-3%

4-5%

5-6%

6-7%

95% of IT buyers use social

media for business every month

95% of IT buyers use social

media for business every month

Social networks influence 7 out of 10

IT buyers in each of the 5 phases of

decision making

Social networks influence 7 out of 10

IT buyers in each of the 5 phases of

decision making

IT buyers are 50% more likely to

engage with vendors on LinkedIn

than any other social network

IT buyers are 50% more likely to

engage with vendors on LinkedIn

than any other social network

2 in 3 IT buyers are willing to

connect with vendors on LinkedIn

3 of 4 IT buyers are open to having

a conversation with a new vendor

2 in 3 IT buyers are willing to

connect with vendors on LinkedIn

3 out of 5 healthcare decision

makers base purchasing decisions

on improving clinical outcomes

3 out of 5 healthcare decision

makers base purchasing decisions

on improving clinical outcomes

Nearly half make new

purchases to lower costs

of healthcare purchases are made

within 6 months of starting the

buying process 43%

of healthcare purchases are made

within 6 months of starting the

buying process

are made

within 12 months74%

43%

76% of Chief Marketing

Officers consider lead

generation their biggest

challenge

59% of Chief Marketing

Officers expect automated

solutions to increase

efficiency and

effectiveness of their

marketing plans

Businesses using

marketing

automation to

nurture prospects

experience a

451% increase in

qualified leads

47% of nurtured leads make larger

purchases over non-nurtured

leads

Companies that

excel at lead

nurturing generate

50% more sales-

ready leads at

33% lower cost

THANKS FOR READING!

If you need help marketing your B2B company, contact us:

Clarity Quest Marketingwww.clarityqst.com

[email protected]