50 examples of awesome user experiences -...
TRANSCRIPT
50 Examples of Awesome User Experiences
Gigya, Inc | gigya.com | 2
Leading The Charge in Innovative Marketing
Let’s face it: as a marketer looking to innovate
and stand out from the pack, you know there’s
no rest for the weary. The constant need to stay
abreast of the latest trends and updates while
keeping a steady eye on the competition is
almost enough to make even the most brilliant
marketers buckle under pressure.
To help get your creative juices stirring as you
brainstorm for your next innovative, eye-
catching marketing campaign, we’re highlighting
some of the most creative, engaging examples
of identity powered marketing we’ve seen to
date from big names like Facebook, Nike, KLM,
Netflix and more.
HOW TO GET THE MOST OUT OF THIS PRESENTATION
This presentation should be used as
a source of inspiration to draw from
proven marketing techniques act as
a ready reference of ideas for new
campaigns and projects.
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Social ExperiencesThese companies are pushing the envelope when it comes to
crafting social experiences fueled by identity data.
1. KLM: Meet & Seat In-Flight
Experience
Connecting Flyers via Social
KLM Royal Dutch Airlines’ Meet & Seat service leverages social login to let users see who else is
on board their flight and choose seats based on the social profiles of other flyers around them.
By leveraging social login to provide opportunities for passengers to meet and connect, KLM
builds a sense of community among its customer base while encouraging brand loyalty among
its most frequent users.
FEATURED QUOTE
“Social Login and consumer
management technologies equipped
our business with the tools to create a
personal in-flight experience.”
Rob Zwerink, Director of eDevelopment
of KLM
50 Examples of Awesome User Experiences
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2. Rotten Tomatoes: Social
Graph Integration for Movie
and TV Recommendations Movie Recommendations & Reviews Get Real Personal
Movie review site Rotten Tomatoes allows
users logged in with their Facebook
accounts to see reviews from their Facebook
friends. Not only that, but Rotten Tomatoes
can pull data on movies users have liked and
reviewed across the web to personalize
movie recommendations easily.
FEATURED QUOTE
“Flixter users have contributed more than 2.5
billion movie ratings across all our
applications, and through our partnership
with Facebook we’ll help users sift through all
those ratings and instantly find the ones from
people who matter the most to them.”
Joe Greenstein, CEO & Co-Founder of Rotten
Tomatoes
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3. Airbnb: Social Reviews
Using Social Proof to Encourage More Renters
Airbnb lets users log in via Facebook
to filter their search results to see
places their friends have viewed, as
well as connections to hosts through
mutual friendships and school
affiliations, thereby creating a layer
of social trust among renters.
RESULTS
Airbnb Social has helped create over
800 million connections among its user
base.
50 Examples of Awesome User Experiences
Putting Social Content at the Forefront
Facebook Paper integrates the news with your personal Facebook News feed, creating an
easy way to view all the news stories and personal updates that matter to you at once. Its
visual-heavy interface engages users, and it pools your interests and Facebook data to create
a reading experience that’s relevant to you.
4. Facebook: Paper
50 Examples of Awesome User Experiences
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5. White Castle: Craver Nation
Quelling Customers’ Hunger for Social
White Castle’s Craver Nation network lets users
log in using their social identities to start
posting photos and videos of their best White
Castle experiences. Cravers earn badges and
points for participating in and winning various
real world challenges such as cook-offs and
costume contests. Challenge submissions are
voted on by other Cravers and can be easily
shared to users’ social networks.
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6. American Express: Open
Forum
Making B2B Marketing Social
American Express’s OPEN Forum
program is built around nurturing a loyal
community of small business owners.
After joining the forum, users can ask
business-related questions, post advice,
or read insights from other
entrepreneurs, and give feedback on
new American Express products, giving
American Express a platform to connect
with its target audiences while
encouraging direct feedback.
RESULTS
Monthly traffic to OpenForum.com grew
to over 1 million users from 2008-2009.
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7. ModCloth: Social Contests
Building a Social Fashion Enterprise
Vintage-style fashion retailer ModCloth has
several initiatives in place to encourage
deeper engagement with its customers. Its
Make The Cut contests feature sketches from
aspiring designers and let users vote on their
favorites. The winning sketch gets added to
ModCloth’s production line and sold in its
store.
FEATURED QUOTE
“The traditional model of e-commerce is
focused on closing the deal with [your
customer] every time she comes to the site. We
think that’s the wrong way to approach a long-
term relationship. ModCloth is the fashion
company you’re friends with.”
Susan and Eric Koger, Co-Founders of ModCloth
50 Examples of Awesome User Experiences
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Making Trivia Mobile
With more than 20 million users, mobile app QuizUp
lets users fuel their competitive natures by playing
trivia against their friends and random opponents
worldwide. Trivia games can run the gamut from
super broad (i.e. “Tech”) to ultra-specific (i.e. “Herbs
& Spices”). When players beat a trivia round or level
up, they can redeem their bragging rights by sharing
it with their social networks.
8. Quiz Up: Trivia
Game
FEATURED QUOTE
“Most of the new players are coming through Facebook
and Twitter shares. They’re proud of being No. 1 in
their state in botany, or something.”
Thor Fridriksson, CEO of Plain Vanilla
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9. TV Tag: Collaborative TV
Watching
Channel Surfing with Friends
Social TV pioneer tvtag (formerly
GetGlue) lets users “check in” to
their favorite shows, movies, and
sports games to earn virtual
stickers, receive
recommendations from fans and
friends, and earn discounts from
entertainment companies.
FEATURED QUOTE
“tvtag is all about socializing
around the show and the
moments within the show.”
Brad Pelo, CEO at i.TV
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10. Facebook: Nearby Friends
See Where Your Friends Are -- Kind Of
As the largest social network in the world,
Facebook knows a thing or two about users’
wants and habits. Playing upon the desire to
bridge the physical with the digital, it’s rolling out
Nearby Friends, which lets users know if their
friends are nearby without giving away their exact
locations.
FEATURED QUOTE
“The idea is to make it really easy to discover when
someone is around you, and meet up and spend
time together.”
Andrea Vaccari, Location Sharing Team Lead of
Glancee (acquired by Facebook)
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11. TripAdvisor: Social Graph
Integration
Making Travel Collaborative
TripAdvisor lets any user logged in with Facebook see which of their friends has indicated
that they’ve been to a destination or reviewed something on the site. This personalizes the
travel planning experience, drawing upon word-of-mouth to boost engagement.
RESULTS
Visitors are now 10 times more
likely to see social context
when using TripAdvisor
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12. 24 Hour Fitness: Referral
Rewards
Leveraging the Power of Social Referrals
24 Hour Fitness created and online and in-club customer
referral program that enables existing members to share
a free 3-day gym pass directly with their social networks.
Referees receive guest passes and additional
information and promotions via email, while 24 Hour
Fitness rewards top referrers by sending them
personalized gift packages.
RESULTS
24 Hour Fitness saw a significant increase in consumer
trust and acquisition via member referrals after
launching its social referral program.
50 Examples of Awesome User Experiences
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Bringing Book Clubs Online
A social platform for bibliophiles, Goodreads lets readers follow their friends and serves them
a customized newsfeed based on what books their friends have read, want to read, rated, and
reviewed. Readers can also download the Goodreads mobile app, which lets them scan the
barcodes of books to add to their reading lists.
13. Goodreads: Book Discovery
FEATURED QUOTE
“What you’re starting to see is the
value of niche social networks and
niche communities and there are
many of these that are actually
plugging into other social networks
such as Facebook.”
Otis Chandler, CEO of Goodreads
50 Examples of Awesome User Experiences
Getting PersonalThese businesses are all about building those intimate, direct
relationships and experiences that nurture loyalty and
engagement.
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Identifying and Connecting With Fans
Warner Music Group recognizes the top
fans on its site and authenticates their
identities across different domains by
gaining access to their first party
information via Social Login. Logged in
users can complete personalized
missions to gain more badges and
boost their ranking on the site.
14. Warner Music Group:
Hunter Hayes’ Website
RESULTS
Over 40% of Hunter Hayes ‘ site
registrations occur via social, enabling
Warner Music Group to capture insights
to further personalize the site
experience.
50 Examples of Awesome User Experiences
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15. MGM Resorts: Mlife Loyalty
Program
Crafting Meaningful Travel Experiences
MGM lets customers log in socially to its
Mlife loyalty program, which enables the
organization to keep track of the purchase
behavior of more than 30 million Mlife
subscribers and award them points for
every dollar spent.
RESULTS
Using consumer data to reach the right
consumers with the right offers at the right
times has led to 300% revenue growth over
the last three years.
50 Examples of Awesome User Experiences
16. Nike: 360 Golf App
Taking Golf to Mobile Devices
Nike Golf’s 360º app helps golfers track their scores and stats on more than 30,000 courses
in the US and Europe, offering insights on personal trends to help users improve their
game. Users can create scoreboards with their friends, which rank each participant by
points scored.
FEATURED QUOTE
“We wanted to take NG360 to our athletes
across the globe. The app helps golfers to
maximize their game with easy-to-navigate
tools and tutorials.”
Sunny Miller, Global Digital Director of Nike Golf
50 Examples of Awesome User Experiences
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17. Mashable: Personalized
Articles
Making Stories Personal
Technology news publisher Mashable lets
readers log in socially to build their personal
story streams based on their interests and
activity history. By offering a completely
customized site featuring stories that have
been specifically tailored to the user’s
unique interests, Mashable offers the
relevance that its readers crave.
50 Examples of Awesome User Experiences
18. Starbucks: My Rewards
Making Coffee Even More Addictive
Starbucks recognizes and rewards its most loyal customers through its My Starbucks
Rewards program, which lets members register their Starbucks Card, Starbucks mobile app,
or redeem Star codes for access to exclusive discounts on food, drink, and store
merchandise, free in-store refills, and more.
FEATURED QUOTE
“Over the past two years, we’ve
been witness to a seismic
change in consumer behavior
due to technology. As a result of
that, we’ve been able to do
things almost no other
consumer brand has done
before.”
Howard Schultz, CEO of Starbucks
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50 Examples of Awesome User Experiences
19. Songkick: Track Artists
Bringing Music to the Fans
To help its users stay abreast of their
favorite artists, Songkick leverages
location and social data to deliver
personalized alerts when a user’s
favorite band plays a gig nearby. After
users receive a concert alert, they can
purchase tickets through Songkick
before they sell out.
RESULTS
In May 2014, Songkick reported a user
base of over 10 million.
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50 Examples of Awesome User Experiences
20. Trunk Club: Hand-Selected
Clothing for Men
Delivering Personal Style to Men
Recognizing that many men dread the
shopping experience, Trunk Club makes
good style accessible and convenient by
offering personalized styling and clothing
delivery to men. Customers are paired with
a personal stylist and mailed a monthly
shipment of custom-selected clothing that
fits their personal preferences and body
measurements.
FEATURED QUOTE
“Our technology goal is to make this feel very
human. The customer may not even notice
the technology, but we remember his kids’
name, and what items he returned five trunks
ago.”
Neil Kamireddy, Director of Products of Trunk
Club
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21. Oprah.com: Identity
Powered Site Engagement
Engaging Digital Fans
Oprah.com enables social login for its
users, which lets them easily authenticate
with their social identities to interact with
the site’s social elements (e.g. comments,
sharing, and more.)
50 Examples of Awesome User Experiences
22. Netflix: Personal Movie
Recommendations
Offering Personal Recommendations for Viewers
Knowing that its user base mainly consists of multiple-member
households, Netflix knew it couldn’t skimp on personalization.
To create relevant viewing experiences for its users, the on-
demand media company lets users toggle among separate
profiles within their accounts, tailoring each profile to the
individual’s viewing history and personal interests.
RESULTS
After testing its Profiles
feature a few months after
its launch, Netflix reportedly
found that its subscribers
watched more
programming.
(Source: USA Today)
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23. Medium: Reading Lists
Tailored Reading Recommendations
Content platform Medium
lets its users customize
their homepages to display
stories that match their
interests, reading
preferences, and histories.
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24. Eventbrite: Personalized
Events
Recommending Events Based on Interests and Friends
Eventbrite understands a thing or two about events –
for starters, they’re best enjoyed with friends and
strongly correlated with their attendees’ interests and
backgrounds. In that vein, the event management
company serves its users event recommendations
based on their interests and current location via its
mobile app. Users can also invite their friends to the
event without ever leaving the app by connecting their
Facebook accounts.
FEATURED QUOTE
“We define ourselves through our gatherings, so it Is
important to know people on an individual level.”
Vanessa Schneider, Senior PR Manager of Eventbrite
50 Examples of Awesome User Experiences
25. AccuWeather: Mobile App
Individualized Weather Mobile Alerts
Weather provider AccuWeather lets users receive push
notifications with daily local weather updates as well as
severe weather warnings straight from their phones. By
personalizing its app experience, AccuWeather is able to
deliver tailored content to each user while measuring
how its users are consuming this content to further
improve the app.
FEATURED QUOTE
“Between mobile apps and
mobile web we are at almost
60 million unique visits a
month for the U.S. alone. If
you start adding in global
numbers, mobile dominates
our traditional Web
dramatically.”
David Mitchell, VP of Digital
Media Product of
AccuWeather
50 Examples of Awesome User Experiences
26. Virgin America: RED
In-Flight Experience
Recognizing Flyers by Name, Interests, and More
From the moment flyers sit down on their Virgin America flight, they are greeted by name via
the RED screen in-flight entertainment system, and given their current flight details.
Leveraging guests’ flight histories, Virgin America delivers personalized entertainment and
dining recommendations and lets flyers order and pay for food items on-screen. In addition,
flyers can chat with and buy drinks for other passengers on-board via the RED screen.
FEATURED QUOTE
“We’re continuing to invest in
our unique, high-tech
amenities in order to deliver an
unrivalled value for our
guests.”
Porter Gale, VP of Marketing of
Virgin America
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50 Examples of Awesome User Experiences
27. Amazon: Featured
Recommendations
Data-Powered Product Recommendations, Tailored to Users
Amazon didn’t become the ecommerce giant it is today by happenstance. A significant
chunk of Amazon’s success is credited to the personalized product recommendations it
serves, which the company has managed to nail down to a tee by tailoring them to
customers’ purchase histories, viewed items, shopping carts, wish lists, and Facebook data.
50 Examples of Awesome User Experiences
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28. Beats by Dre: Beats Music
Taking Music Recommendations to a New Level of Intimacy
Beats by Dre’s subscription-based music
streaming service, Beats Music, automatically
curates playlists based on users’ locations,
moods, and friends they’re with at the
moment. To make the recommendation
process even more personal, Beats Music also
takes users’ favorite and least favorite songs
and artists into consideration when serving
these tailored recommendations.
FEATURED QUOTE
“What’s going on with some of these other
[music recommendation] services is they’re
purely based on algorithms, and algorithms
can’t do the job alone.”
Jimmy Iovine, Founder of Beats Electronic
50 Examples of Awesome User Experiences
Connected DevicesThe Internet of Things is here, and data-powered experiences are
infusing their way into the objects we interact with everyday. Here
are some businesses that are pioneering this shift.
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29. Jawbone: UP
A Wristband for Deeper Self-Realization
Jawbone’s UP24 wristbands monitor their
owners’ daily movements, sleeping patterns,
eating habits, and more, and sync these
insights to users’ smartphones for easy
reporting and real-time updates. Over time,
the UP24 can also suggest new fitness and
health goals tailored to a user’s patterns.
FEATURED QUOTE
“The [UP24] platform allows our community to
create extremely personal experiences tailored
to their lifestyles and goals, and enhance the
apps they’re already using.”
Travis Bogard, VP of Product Management and
Strategy of Jawbone
50 Examples of Awesome User Experiences
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30. Bionym: Nymi
Facilitating Greater Connectedness
Bionym’s Nymi wristband measures your heartbeat to verify your identity and connect to
the devices around you, including your car, home, lights, smartphone, laptop, and even the
payment terminal at your neighborhood coffee shop. After connecting to these devices,
Nymi enables you to interact with these devices through simple arm and hand gestures,
making passwords obsolete and seamlessly connecting you even closer to your devices.
FEATURED QUOTE
“We put this into a wristband so that when
you put it on, it knows it’s you. And then it
can communicate your identity to systems
in a secure manner around you.”
Karl Martin, CEO of Bionym
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31. Coin: Digital Wallet
One Card to Rule Them All
Shaped and sized like a credit card, Coin lets you scan and consolidate all your debit cards,
credit cards, bank cards, loyalty cards, gift cards, and more. The connected device works
and scans just as any other card would, and connects to your smartphone via Bluetooth to
send you real-time notifications when you’ve left it behind.
FEATURED QUOTE
“What we really needed was a single
solution that let people interact with what
exists and fits with your lifestyle.”
Kanishk Parashar, CEO and Founder of Coin
50 Examples of Awesome User Experiences
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32. August: Smart Lock
Smart Security for Your Home
Locking yourself out of your home is one of those unfortunate, dreaded accidents that
August is looking to obliterate with its key-free lock system. The August Smart Lock
connects with your smartphone via Bluetooth to automatically unlock your door before you
enter. Furthermore, the Smart Lock answers to multiple users -- you can also send access
keys to your friends and family.
FEATURED QUOTE
“For me, it was about
making the experience
invisible. You don’t
even have to look at
your phone.”
Yves Behar, Co-Founder
of August
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Taking Dental Hygiene to a Personal Level
“Smart” toothbrush Kolibree syncs to your
smartphone to teach you good brushing habits
through real-time notifications and rewards. For an
added layer of accountability, the Kolibree can even
share brushing information with your social network
or your dentist.
33. Kolibree: Connected
Toothbrush
50 Examples of Awesome User Experiences
34. Nest: Connected
Thermostat
Your Home on Your Phone
The Nest thermostat learns your daily habits and automatically adjusts the temperature in
your home to help you conserve energy while maintaining your preferred temperatures. You
can even change the temperature miles from home via the Nest app, which syncs with the
thermostat to tweak the temperature to your preferences.
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50 Examples of Awesome User Experiences
35. Tile: Belongings Tracker
Your Personal Lost & Found
Tile attaches to your belongings and connects to a mobile app that tracks the location of
your items, giving you a firmer grasp on your things. Additionally, Tile users can share their
items with their friends and family so that everyone gets an alert when an item is lost,
allowing you to pool your resources to find the missing item faster.
FEATURED QUOTE
“Where you lose your items is
frequently where your friends and
family also go – so in the house, in
the office, at restaurants where
you typically go to and what not –
so as those people around you join
the Tile network your little world is
going to get populated.”
Mike Farley, Co-Founder of Tile
50 Examples of Awesome User Experiences
36. Whistle: Pet Tracker
Stay Close to Your Best Friend
Dog owners know that your pup can become your trusted companion. Whistle makes it
easy to stay connected to your dog by attaching as a collar and tracking its walks, playtime,
diet, and periods of rest. The mobile app sends this data to your smartphone, allowing you
to check up on your dog even while away.
50 Examples of Awesome User Experiences
37. Drop: Kitchen Scale
Cooking Baking Down to a Science
Drop understands that baking can get pretty complicated, especially when it comes to
measuring out ingredients accurately and calculating for different serving sizes. That’s why
the Drop scale was created. The scale connects directly to your iPad and connects to its app,
which offers interactive recipes. By placing a mixing bowl directly on the scale, Drop tells you
in real time as you’re dropping ingredients in it whether or not you’ve added enough for your
selected recipe.
HIGHLIGHTS
The Drop app comes with a
built-in timer that sends a
mobile alert to remind users
when it’s time to check on their
baked goods.
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50 Examples of Awesome User Experiences
38. Mark One: Vessyl
Track Your Drinking Habits
For the health-conscious, keeping track of your hydration levels and drinking habits can be a
tricky business. Mark One’s Vessyl acts as a “smart mug” that can display in real time what
you’re drinking, how many calories it contains, and what your current levels of hydration are.
It also connects to an app, which logs your total daily intake and hydration level.
FEATURED QUOTE
“You pour mindlessly. It tracks
meticulously. That’s the real
value of a device like Vessyl: It
fits into your life.”
FastCompany, Vessyl is a Cup
That Knows What You’re
Drinking
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39. Google: Google Glass
Redefining Your Views on the World
Google Glass literally puts the world at your fingertips by letting you take a photo or video,
Google Hangout with a friend, perform Google searches, and more, with just a few voice-
and hand-gesture commands.
50 Examples of Awesome User Experiences
Crossing ChannelsIn today’s multi-device world, customers expect the experience
across channels to be seamless and consistent. The following
businesses know and meet these expectations. Here’s how:
40. Victoria’s Secret: Angel
CardRewarding and Recognizing its Most Loyal Customers
Victoria’s Secret’s Angel Card rewards program lets shoppers share and earn points by
shopping both in-store and online. Members receive personalized email alerts regarding
special offers and promotions, get free gifts and birthday presents, and gain access to special
events and exclusive discounts.
RESULTS
Victoria’s Secret’s rewards
program creates a personalized
customer experience that
recognizes and fosters brand
advocacy while driving repeat
purchases.
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50 Examples of Awesome User Experiences
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41. FOX: American Idol App
Encouraging Audience Participation Both Online and Offline
American Idol thrives on its ability to
harness audience participation to create a
program that engages viewers. To
encourage voting after each show,
American Idol offers a “Supervote” option in
which viewers log in via their Facebook
accounts on the mobile app or website to
vote multiple times for their favorite artist.
RESULTS
American Idol fans can also join real-time
conversations on Facebook and Twitter with
AT&T IDOL Nation, keep up with their
favorite judges and contestants, and watch
interviews within the mobile app.
50 Examples of Awesome User Experiences
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42. Warby Parker: Virtual Try
OnTry Glasses on Online
Warby Parker lets you try on glasses virtually by
uploading your photo and interposing its various
frame styles onto your face. This process brings
the offline online, making it easy to choose the
frames that best fit your facial structure.
FEATURED QUOTE
“Glasses are inherently social and fun. As
soon as you throw them on, you want to look
in the mirror or show your friends. Ultimately,
there’s an extension of your personality.”
Neil Blumenthal, Co-Founder and Co-CEO of
Warby Parker
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43. Nordstorm: In-Store Social
Featuring Social In-Store Experiences
Nordstrom brings its social media presence
in-store by displaying signs next to its Top
Pinned Items on Pinterest with the Nordstrom
hashtag. In addition, the store is leveraging
iPad displays to showcase products in-store
that are popular on Pinterest.
FEATURED QUOTE
“We wanted to have alignment with what we
show in that store and that department with
what we have available to sell to the
customer.”
Colin Johnson, Spokesperson of Nordstrom
50 Examples of Awesome User Experiences
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44. Capcom: Augmented
RealityBringing Gaming Into Everyday Experiences
To drive engagement and awareness
for the re-launch of one of its biggest
franchises, Devil May Cry, Capcom
created a mobile app that let users
log in socially and complete real
world missions, such as taking a
photograph to reveal the “reality”
behind certain objects. Gamers that
complete the assigned missions score
points, which they can redeem in the
video game.
RESULTS
Capcom made over $1 million in game
sales in the first month following the
Devil May Cry app’s launch.
50 Examples of Awesome User Experiences
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45. Nametag: Facial
Recognition
Taking the Mystery Out of New Meetings
Nametag gives you an instant, deeper look into
the people you meet in real life. The smartphone
and Google Glass app lets you take a photograph
of someone to access their entire online
presence.
FEATURED QUOTE
“It’s much easier to meet interesting new people
when we can simply look at someone, see their
Facebook, review their LinkedIn page or maybe
even see their dating site profile.”
Kevin Tussy, Founder of Nametag
50 Examples of Awesome User Experiences
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Making Shopping More Personal Than Ever
Neiman Marcus released a mobile app, NM Service,
that lets customers interact directly with sales
associates in stores. The app can alert customers to
which of her preferred sales associates are currently
in the store and give updates on upcoming store
events, new product arrivals and sales, and emerging
fashion trends.
FEATURED QUOTE
“We look forward to using this technology to make our
client-sales associate relationship even stronger, and
further enhance the Neiman Marcus shopping
experience.”
Jim Gold, President of Specialty Retail at The Neiman
Marcus Group
46. Neiman Marcus: Mobile App
50 Examples of Awesome User Experiences
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47. Talpa: Second Screen
Experience
Creating a Social Utopia
Talpa Group’s television program, Utopia, builds
viewer interaction and loyalty by letting viewers
log in with their social identities to watch real-
time digital clips and engage with other viewers,
all the while earning points for doing so. This
facilitates deeper engagement with the show
and its mobile app.
RESULTS
Utopia reaches over 1 million unique viewers each
day, and the corresponding mobile app achieved
120,000 downloads in one week.
50 Examples of Awesome User Experiences
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48. Dick’s Sporting Goods: Gift
Locker
Scoring with Social Commerce
Dick’s Sporting Goods lets customers authenticate their social identities on-site and add
their favorite items to personally curated “Gift Lockers” by browsing online, taking mobile
photos of items in-store, or scanning catalogue QR codes. Users can also share their
lockers across their preferred social networks from any device.
50 Examples of Awesome User Experiences
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49. Lego: Augmented Reality
Augmenting the Path to Purchase
Lego created an augmented reality kiosk to let users get a real-time, 3-D view of a potential
project that can be made by the contents in a particular Lego box.
HIGHLIGHTS
The Lego kiosk will also
recognize Lego
catalogue items by
showing a 3D model of
the product shown on
the page.
50 Examples of Awesome User Experiences
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Brewing More Registrations and Engagement
Following the release of its seasonable
Accumulation White IPA beer, New Belgium
partnered with Gigya to launch a gamified user
experience that rewards participants points for
taking desired actions. Participants can also
earn points by using the “Beer Finder” tool,
which allows them to search for nearby
retailers and bars that carry their desired New
Belgium beer.
50. New Belgium: Beer Mode
App
RESULTS
New Belgium increased its new user registrations
by over 8 times in just one day after launching its
app.
50 Examples of Awesome User Experiences
About Gigya
Gigya helps clients build better customer relationships by turning unknown
visitors into known, loyal and engaged customers. With Gigya’s technology,
businesses increase registrations and identify customers across devices,
consolidate data into rich customer profiles, and provide better products and
experiences through integrations with leading marketing and service applications.
More than 700 of the world’s leading brands rely on Gigya to build identity-driven
relationships and to provide scalable, secure Customer Identity Management.
For more information on how to drive customer referrals, acquisition and lifetime
value using social sharing and identity data, request a demo by calling
888.660.1469 or visiting: info.gigya.com/request-demo.