[500distro] dissecting ux: funnel fixes & other cro tips for growth that pays
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6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH
Neil PatelKISSmetrics
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@neilpatel #KISSmetrics
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DOING BUSINESS ON THE WEB FOR
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH
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IDEA #1FLIP AROUND YOUR FUNNEL
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Conversion optimization is like dating
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Why does your funnel have to look like this?
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Engage with your visitors first
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Engage with your visitors first
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Results
52.11%INCREASE IN SIGNUPS
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IDEA #2EVOKE CURIOSITY
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People will drop off, unless
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Give a reason to stick around
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Give a reason to stick around
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Give a reason to stick around
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Results
63.5%INCREASE IN FOLLOWUP
RESPONSE
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IDEA #3DONT FORGET TO FOLLOWUP
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Stay top-of-mind
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Stay top-of-mind
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Train your usersTrain your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address.
- Train people to click- Ask for micro commitments- Give before you ask- Be patient
You need to train your visitors to buy.
Tim Sykes
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Results
84.7%INCREASE IN REVENUE
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IDEA #4QUIZ YOUR VISITORS
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Use interactive quizzes
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Use interactive quizzes
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Tips on creating quizzes
1. START WITH 5 QUESTIONS2. USE IMAGES WHEN POSSIBLE3. LIMIT YOUR CHOICES PER
QUESTION TO 4
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Results
281%INCREASE SIGNUPS
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IDEA #5MAKE SIGNING UP EASY
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People are lazy
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People are lazy
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Results
59.4%INCREASE SIGNUPS
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Test your call to actions
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Results
22%INCREASE SIGNUPS
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IDEA #6GET PERSONAL
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People want to feel special
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Use geo based data throughout your funnel
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Use geo based data throughout your funnel
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Use geo based data throughout your funnel
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Results
68%INCREASE IN
ENGAGEMENT
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THANK YOU!
Neil Patelkissmetrics.com
mailto:[email protected]