John Egan Growth Engineer @ Pinterest Data Driven Growth

Where Do You Start? New user email campaign Improved invitation ow Add more invitation prompts Share content to social media Work with partners to get distribution SEO Advertising SEM Improve signup conversion Content marketing Improve new user experience ow Email campaign to resurrect dormant users Retargeting campaigns Social media contests Paid app installs Weekly engagement emailCompany blog Blogger outreach Add invitations Get press coverage Add more social features Push notications Build analytics dashboard John Egan @jwegan_com

Growth Model New Users Monthly Active Users Dormant Users John Egan @jwegan_com

Growth Model New Users Monthly Active Users Dormant Users Acquisition Activation Churn Churn Resurrection John Egan @jwegan_com

Net MAU Graph John Egan @jwegan_com

Activation is everything John Egan @jwegan_com

Retained MAUs ! The Metric: The percentage of new users that are still using the app a month later ! The Goal: >25%. Anything less makes growth dicult because of a leaky bucket John Egan @jwegan_com

Original New User Experience John Egan @jwegan_com

Improved New User Experience John Egan @jwegan_com

Guided User Education John Egan @jwegan_com

Funnels John Egan @jwegan_com

Prioritize projects based on ROI John Egan @jwegan_com

Due diligence is cheap, engineering is expensive John Egan @jwegan_com

Shopkicks Contact List Picker John Egan @jwegan_com

Google Analytics Behavior Flow John Egan @jwegan_com

Behavior Flow John Egan @jwegan_com

Break down metrics until you can see what to do next John Egan @jwegan_com

Segmented Experiment Analysis John Egan @jwegan_com

Marginal Users (~once a month) John Egan @jwegan_com

Core Users (multiple times a week) John Egan @jwegan_com

Old Signup Wall John Egan @jwegan_com

Inspired Wall John Egan @jwegan_com