27 Things Your Referral Program Needs To Win Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

1 / 27 set expectations probably not immediately explosive plan on optimizing every component Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

2 / 27 measure happiness ! ! ! NPS via promoter.io Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

3 / 27 sharable tracking link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

4 / 27 reect invite status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

5 / 27 symmetric bonus Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

6 / 27 avoid money Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

7 / 27 dont be a downer Avoid telling people theyve earned $0 or 0 credits Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

8 / 27 call out the link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

9 / 27 add social sharing Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

10 / 27 email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

11 / 27 bulk email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

12 / 27 local messaging services Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

13 / 27 customize landing pages by inviter Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

14 / 27 Deep link to custom mobile landing pages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

15 / 27 streamline registration by invitee Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

16 / 27 track sharing source Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

17 / 27 nd comparable metrics participation rate = senders / actives spread rate = recipients / sender click rate = clicks / recipient registration rate = registrations / click product: registrations / actives viral coefcient Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

19 / 27 test custom messages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

20 / 27 test positioning Give a Widget get a Widget Get extra Widget free Give the gift of Widgets Go anywhere, stay for less! Refer friends, get $X off your next Widget Get credit Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

21 / 27 prompt in the product ow Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

22 / 27 suggest invites Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

23 / 27 top funnel == repeat messaging Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

24 / 27 reminders of invitation status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

25 / 27 give credits for alt invite channels Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

26 / 27 expect fraud Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

27 / 27 test ows Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

28 / 27 track others Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

Ivan Kirigin ! ivan.kirigin@gmail.com ! @ikirigin