509 brand guide
TRANSCRIPT
FIVE ZERO NINE WINE COMPANY
FIVE ZERO NINE WINE COMPANY | Visual Identity |
Thoughts
Thoughts
earthy fresh natural beauty dirt sun
life gritty growing get your hands dirty
rich scenic content flavorful depth real
relaxed unpretentious broad expanses
lush sense of place basic liquid unique
light tasty room to breathe warmth
FIVE ZERO NINE WINE COMPANY | Visual Identity |
Logo and Usage
Logo and Usage
stamp rotation = 8% stamp rotation = 4%
FIVE ZERO NINE WINE COMPANY | Visual Identity |
Logo and Usage
Logo and Usage
stamp rotation = 8% stamp rotation = 4%
It is preferable to place url away from logo to avoid distracting from the logo.
In cases where url needs to be with the logo, use one of the following options.
FIVE ZERO NINE WINE COMPANY | Visual Identity |
Logo and Usage
Logo and Usage
FIVE ZERO NINE WINE COMPANY
FIVE ZERO NINE WINE COMPANY
FIVE ZERO NINE WINE COMPANY | Visual Identity |
Typography
Typography
Regular - for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Bold No. 20 - for titles
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
No. 18 - for titles and text
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Italic - for description text
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
for side notes (tracking 15)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
Trade Gothic Condensed
Georgia
Jellyka - Estrya’s Handwriting
FIVE ZERO NINE WINE COMPANY | Visual Identity |
Color Palette
Color Palette
dark brown
lightbrown
lightcream
35 92 84 50
cmyk rgb hex
47 52 78 28
2 4 13 0
71 55 28
13 13 24 0
102 28 28
116 97 64
248 239 221
53 62 87 58
220 211 192
661c1c
746140
f8efdd
47371c
dcd3c0
mediumbrown
primary colors
secondary colors
main text color on website (body copy)
borders, color blocks, darker tone of paper background
dark text color on website
509 numbers in logo, headlines and color blocks
background color, color blocks
darkred
FIVE ZERO NINE WINE COMPANY | Visual Identity | Design Elements
WineStain and SplattersYES
Use sparingly as an accent and off to the side.
NO
Don’t use as main design element.
Don’t use over photos.
Don’t overuse
Design Elements
FIVE ZERO NINE WINE COMPANY | Visual Identity | Design Elements
Texture, Distression, HandwrittenYES
Use these elements to personalize the design. Keep them small and secondary.
Use hand written/drawn elements as a secondary elements to add character.
Design Elements
FIVE ZERO NINE WINE COMPANY | Visual Identity | Design Elements
Light and AiryYES NO
Let’s move away from black background (replace with red or dark brown/green with texture)
Use light borders rather than dark to keep the design broad and expansive rather than blocked in.
Make good use of light cream colors. Use red as primary dark.
Focus on imagery and textures, not dark borders.
Design Elements
FIVE ZERO NINE WINE COMPANY | Visual Identity | Photos
Keep it Real
Use photos of the walla walla wine vineyards and industrial winemaking photos that illustrate the process.
Tightly cropped photos that bring you into the photo - ZOOM IN!
Artsy.
Steer clear of city photos and staged, polished looking photos that lack character.
Don’t be straight forward.
YES NO
Photos