51 ecommerce tools to help you run your online business
TRANSCRIPT
eCommerce tips || www.pixc.com
51 ECOMMERCE TOOLSTO HELP YOU RUN YOUR ONLINE BUSINESS
PIXC.COM
ECOMMERCE TIPS BY PIXC eCommerce tips || www.pixc.com
PlatformsChoosing your eCommerce platform builder is one of the most important steps and will
set you up going forward.
1. Bigcommerce This is the platform to start with if you are planning to grow big! Plans start at $29.95/month.
ECOMMERCE PLATFORMS
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2. Shopify
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Shopify is simple to set up and get going. They have a Point of Sale system too.
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ECOMMERCE PLATFORMS
3. Volusion
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The all-in-one solution for building an eCommerce store.
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ECOMMERCE PLATFORMS
4. Weebly
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An affordable way to build a beautiful website and online shop. They even have a free plan. You don’t have an excuse not to start.
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ECOMMERCE PLATFORMS
5. WooCommerce
An opensource eCommmerce platform. Because it is opensource there are a lot of plugins however you have to look after security and hosting.
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ECOMMERCE PLATFORMSECOMMERCE PLATFORMS
6. Squarespace
A fully hosted, completely managed environment for creating and maintaining a beautiful website, blog, or portfolio.
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ECOMMERCE PLATFORMS
7. TicTail
Start a beautiful online store for free!
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ECOMMERCE PLATFORMS
8. LemonStand
The team are building an eCommerce platform to help you scale.
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ECOMMERCE PLATFORMS
9. Selz
There are no monthly fees, so you only pay a transaction fee when you make a sale. This is why Selz is perfect if you’ve got only a few of items for sale, but you can also build a complete online store.
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ECOMMERCE PLATFORMS
10. CrateJoy
Looking to start a subscription model store? CrateJoy is a platform for exactly this!
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ECOMMERCE PLATFORMS
11. SymphonyCommerce
Commerce as a service. If you are a little bit larger and want everything looked after for you, Symphony is the way to go.
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ECOMMERCE PLATFORMS
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Sales & MarketingJumpstart your eCommerce marketing strategy.
After setting up your online store with all the products, you need to sell and market it to your customers.
12. Yopto
Install this now! It is the easiest way to get reviews on your website and drive sales due to the rise in social shopping.
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SALES & MARKETING
13. Now in Store
An automatic catalogue builder for your products. They even have a Shopify app.
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SALES & MARKETING
14. CrazyEgg
A heatmap to actually see where your customers are on your website.
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SALES & MARKETING
15. Olark Live chat to talk to your customers.
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SALES & MARKETING
16. Polyvore Polyvore focuses on fashion and homewares, allowing consumers to create collages and collections of the items they love. These collections can be made up of product from online stores including yours. All product photos link back to your online store. This is a great way to drive traffic.
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SALES & MARKETING
17. Houzz Houzz is a great marketplace to sell on if you want to target homeowners and people who are actively engaged in home decorating, interior design, renovation and remodeling projects.
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SALES & MARKETING
18. Wanelo A social platform for shopping. It will also your store be discovered by more shoppers.
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SALES & MARKETING
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Public RelationsSpread the word with PR. It can be a great way
to get your name out there.
19. PressFriendly A tool to build and manage your media campaigns.
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SALES & MARKETING
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Search Engine OptimizationGet your eCommerce website way up there on search engine results. Some people say SEO is dying however
we think it is important to get the organic traffic you want. If you are not doing it, your competitor is.
20. Moz Marketing analytics software for search, links, social, and brand. Moz will provide you with SEO reports when you need them.
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SEARCH ENGINE OPTIMIZATION
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Social MediaYou know that social media is a must so use these tools
to help build your online community.
21. Buffer
Schedule and track your social media posts across Facebook, Twitter, LinkedIn and Google+.
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SOCIAL MEDIA
22. Schedugram Start scheduling your Instagram posts so you can focus back on your business.
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SALES & MARKETING
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AdvertisingGet noticed. Use these platforms to roll out,
manage, and retarget campaigns.
23. Boostable Enter your store URL and Boostable will generate Facebook ads for you. Definitely worth a try!
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ADVERTISING
24. Adroll A simple and easy-to-use retargeting platform. You can publish ads across Facebook and web (Google).
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ADVERTISING
25. Perfect Audience One solution for all your retargeting needs, including Facebook, web and Twitter.
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ADVERTISING
26. AdEspresso Facebook ads made simple! Put in all your images, titles and descriptions and they will automatically do the AB testing for you.
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ADVERTISING
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Shipping & LogisticsUnless you have a digital product, your shipping options are very important. Shipping pricing and
timing can make or break a sale.
27. Shippo
Helps merchants and marketplaces save time and money on shipping.
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SHIPPING & LOGISTICS
28. Shyp
No matter if you are an individual or a business, Shyp will send a Shyp Hero to collect, package and send your item within 20 minutes. (Currently available in San Francisco, NYC and Miami)
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SHIPPING & LOGISTICS
29. Shipwire
eCommerce order fulfilment service and product distribution for business. They have warehouses in the US, Canada, UK, and Hong Kong.
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SHIPPING & LOGISTICS
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Customer ServiceAs you grow, it’ll get harder to handle all your
customer enquiries. Make sure you have the right customer support tools in place.
30. Zendesk
The easiest and fastest way to provide great customer service.
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CUSTOMER SERVICE
31. HelpScout
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Customer service software without customers seeing the ticketing system. Sounds pretty cool to me!
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CUSTOMER SERVICE
32. Influx This is customer service as a service. If you get a lot of the same questions, Influx could be very useful for your business.
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CUSTOMER SERVICE
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Email MarketingEmail marketing is a must. You can establish a direct
line of contact with your customers so work your email marketing lists and keep promoting your products.
33. Mailchimp
No coding required to send effective email campaigns and newsletters. They have nice templates too.
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EMAIL MARKETING
34. Vero
Send behavioural emails to get your customers coming back. Vero have one of the best email marketing blogs too.
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EMAIL MARKETING
35. SumoMe Easily collect email addresses with SumoMe’s pop up box. It connects directly to Mailchimp and other email marketing platforms.
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EMAIL MARKETING
36. Drip Email marketing automation that is simple to use.
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EMAIL MARKETING
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ManagementEfficiency is key when you run an eCommerce
business, so you need to be on top of managing your operations.
37. Shopseen Manage all your listings in one place. Shopseen works with Square, Shopify, Etsy, Bigcommerce, eBay, and Storenvy.
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MANAGEMENT
38. Divvy Simplify your content processes with Divvy. No more emails and spreadsheets.
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MANAGEMENT
39. OrderCircle
Manage your wholesale orders.
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MANAGEMENT
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ProductivityAdd more hours to your day with online productivity tools.
40. Trello
Keep track of everything in simple to do lists.
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PRODUCTIVITY
41. Asana
Asana allows you to create conversions, projects and to do lists as a team, all in the one place.
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PRODUCTIVITY
42. Google Drive You can’t go past Google Docs. It is really easy to keep a live spreadsheet, presentation, or document up to date between team members.
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PRODUCTIVITY
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Photo Editing & Graphic Design
Don’t overlook the importance of good visuals; we process images much faster than we process text.
43. Canva
Free, easy-to-use design tool and it’s all online. Design amazing things with their selection of templates, themes, and stock images. No graphic design experience required!
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PHOTO EDITING & GRAPHIC DESIGN TOOLSPHOTO EDITING & GRAPHIC DESIGN
44. Snapseed Edit your smartphone photos on the go.
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PHOTO EDITING & GRAPHIC DESIGN
45. Pixc On demand product image editing and background removal services so you can increase your sales and focus on the things you love.
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PHOTO EDITING & GRAPHIC DESIGN
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Stock PhotosIf you’re in need of amazing imagery for your marketing
material, stock photos are your best option.
46. Stocksy
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Definitely one of the best stock photography websites out there. All images are beautiful, unique and natural. They are well priced too if you are going to use them on your landing page or in marketing material.
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STOCK PHOTOS
47. PhotoDune Lots of images at affordable prices. They also runGraphicRiver if you need icons and graphics.
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STOCK PHOTOS
48. Unsplash Free stock images, mainly focused on landscapes however they can work well for marketing material if it suits your brand.
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STOCK PHOTOS
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Digital PrintingGoing from online to offline is easy if you
have the right tools.
49. Moo Use Moo for high quality yet affordable business cards, letterheads and flyers. Use their mini Moo cards as swing tags for your items if you are starting out.
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DIGITAL PRINTING SOLUTIONS
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A/B TestingFind out what converts and what doesn’t with a split test.
50. Optimizely A/B test your website and ultimately increase your conversions with their easy to use testing tools.
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A/B TESTING
51. Visual Website Optimizer
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A/B TESTING
Visual Website Optimizer (VWO) is similar to Optimizely but more affordable if you’re on a budget.
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