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19901990 9292 9494 9696 9898 200020009090

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Phones, not beerPhones, not beerHousehold spending in OECD countries*, 1990-100Household spending in OECD countries*, 1990-100 Communications RestaurantsCommunications Restaurants Health and hotelsHealth and hotels Education Alcohol, tobaccoEducation Alcohol, tobacco Water, electricity and narcoticsWater, electricity and narcotics and gas Household equipmentand gas Household equipment Recreation and Clothing and footwearRecreation and Clothing and footwear culture Foodculture Food TransportTransport

VariationVariationTechnological discontinuity2Technological discontinuity2.Competence-enhancing.Competence-enhancing InnovationsInnovations.Competence-destroying.Competence-destroying innovationsinnovations

Era of ferment2Era of ferment2.Substitution.Substitution.Design competition.Design competition.Community-driven.Community-driven technical changetechnical change

SelectionSelectionDominantDominantdesign2design2

Era of incremental change2Era of incremental change2.Elaborate dominant design.Elaborate dominant design.Architectural innovation.Architectural innovation.Market-based innovation.Market-based innovation

VariationVariationTechnological Technological discontinuity1discontinuity1

Era of ferment1Era of ferment1

SelectionSelectionDominantDominantdesign1design1

Era of Era of incremental incremental change1change1

TechnologicalTechnologicalSubstitution1Substitution1

紅海策略 藍海策略在現有市場空間競爭 創造沒有競爭的市場空間

打敗競爭 把競爭變得亳無意義利用現有需求 創造和掌握新的需求

採取價值與成本抵換 打破價值－成本抵換整個公司的活動系統，配合它對差異化或低成本選擇的策略 整個公司的活動系統，配合同時追求差異化和低成本

Consulting

Marketing

Contents

Flash Coding

CTI

UMS

Mailing

ServerD/B

Creative

Interaction

System

ebiz Integration

StrategySopping

eCRM

IRM

VOC/RMS

e- Learning

eSolution

管理成本 :•降低的运营和购置成本•管理固定成本

降低风险 :•确保业务运营的安全性 与连续性

虚拟

管理

标准

MITGestão e decisão

ITILDesenho de processos

COBITControles e métricas

CMMQualidade no desenv.PMI

Gestão de projetos

BSCMétricas

e acompan

h.

ISOControle da qualidade

BS 7799Gestão da segurança

IT Governance

iBox A very popularplayrUseful & cool

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secondWhen you want to do it ?now or later ?it’s better to do it now you will get more by chance

When you want to do it ?now or later ?it’s better to do it now you will get more by chance When you want to do it ?now or later ?it’s better to do it now you will get more by chance When you want to do it ?now or later ?it’s better to do it now you will get more by chance When you want to do it ?now or later ?it’s better to do it now you will get more by chance

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When you want to do it ?now or later ?it’s better to do it now you will get more by chance

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Enterprise CRM

eCRM

Data Warehousing/Integration

Web LogData

Data Base

TransactionData

CustomerProfile

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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.

TitleTitleThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.

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INFRA MU• sales 1 team• Sales 2 team• Automation team• Network team

Consulting MU • Consulting 1 team• Consulting 2 team• Consulting 3 team

R&D• eBiz team• Mbiz team

SI MU• Sales 1 team• Sales 2 team• SI System team• SI Develop team

BSP MU• CS team• Biz 1 team• Biz 2 team• Biz 3 team

How to reach online user and provide Customised In-depth product information?

How to sell products and process ordersOver the Web?

What are new offerings, unique to the Web?

How to revolutionise business models andshift value creation?

Product/Service Innovation

Business Model

Innovation

Marketing Innovation

Channel Innovation

Source : Arthur D.Little

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Phase 1 Phase 2 Phase 3

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2003Company HistoryCompany History

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